Ads: Hard to Write – Easy to Fix
(By Rick Fink) If you’re a seasoned writer, you may not agree with this. However, if you are an untrained media rep or a new rep, writing a basic ad can be frightening and hard. Writing a good ad is even more difficult. And writing great ads takes a unique talent.
Throwback Brands Keeps Their Automation In The Radio.Cloud
Radio syndicator Throwback Brands is expanding its partnership with fully cloud-native automation platform Radio.Cloud. All 65+ Throwback Brands affiliate stations will transition to Radio.Cloud by early 2024.
Westwood One Signs Exclusive Deal For AI Weathercaster
Super Hi-Fi, developer of Weathercaster, has signed an agreement giving Westwood One exclusive rights to market and monetize the AI-generated weather service. Weathercaster employs AI algorithms to deliver accurate, timely weather information to radio stations.
ENCO, Benztown, and Compass Link On New AI Sales Tool
ENCO is collaborating with Benztown and Compass Media Networks to introduce its SpecAI ad creation technology to the North American radio broadcast market. SpecAI employs generative AI models to automate voice tracking and content creation for spec spot production.
Community Broadcasters Bags Record Radiothon In Florence, SC
Community Broadcasters of Florence recently concluded its annual Children’s Miracle Network Radiothon with 99.3 The Cat, Live 95.3, Almighty 105.1, and 93.7 Frank FM breaking previous donation records and directly benefiting South Carolina's McLeod Children’s Hospital.
Coleman Study Shows Podcast Radio Could Swing OTA Audience
As Podcast Radio begins a format rollout in four Beasley Media across the US, a study by Coleman Insights has discovered that 81% of podcast consumers in the US are keen on tuning into an AM/FM that broadcasts handpicked podcast content.
As TV’s 18-34 Decline Continues, Radio Hangs Tough
Two years after AM/FM audiences 18-34 surpassed that same demographic in television, radio continues to defy longstanding predictions. As linear TV plummets, recent data from Nielsen's Q2 2023 Total Audience Report shows radio's resilience.
Audacy Study Reveals How Audio Levels Up Brand Campaigns
Audacy has unveiled its fifth installment in its bi-annual thought leadership series, titled State of Audio: Level Up. This latest edition serves as a comprehensive guide for audio advertising, offering insights, planning tips, and innovative trends.
SiriusXM Study Examines The Underutilized Power Of Digital Audio
In the competitive landscape of advertising, digital audio is emerging as a powerful contender, but a new study by SiriusXM finds that while consumers dedicate 31% of their time to audio content, advertisers only allocate 9% of their budgets to it.
8 Can’t Miss Sessions For Radio Broadcasters At NAB New York
Today marks the official start of NAB Show New York - over the next three days, broadcasters will fill the Javits Center in Manhattan. From AM to AI and everything in between, here are eight sessions you won't want to miss.
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