Headlines

(By Marc Greenspan) We all know that radio is a great medium for reach, yet it’s also perfect for building FREQUENCY. Stations with high Time Spent Listening (TSL), or Average Weekly Time Exposed (AWTE) depending on the market, typically grow frequency faster than stations with low TSL/AWTE.

(Sponsored Content) The potential benefits of deploying AI in news content generation are many – increased reach, advanced personalization, and consistent, reliable reporting. But how can broadcasters, especially smaller organizations, leverage this technology?

(By Mike McVay) During a recent visit to a client radio station in the Deep South, I asked, “What is the most top-of-mind thing for the audience in the fall?” I expected leaves, I got, “Hurricane Season.”

(By John Shomby) “If you do the same old thing, then that’s what you become!” So said Mike Veeck, baseball's most off-the-wall marketer, who can teach radio stations a thing or two about taking risks.

The Broadcasters Foundation of America has released more information about its second Media Mixer in Chicago on November 1 from 6-8p. Following the success of its inaugural event in New York City in July, the sequel aims to provide a valuable networking platform.

How does radio recruit Gen Z? The Michigan Association of Broadcasters may have the answer. We talk with MAB CEO Sam Klemet about their Be There campaign, which is garnering success in getting broadcasting's next generation fired up about local radio and TV.

For all of the concerns that radio has expressed about the rise of artificial intelligence and its effect on the medium's future, recent research conducted by Cint, in collaboration with Advertising Week New York, shows those fears are shared across American industries.

With inflation affecting consumer behavior, radio remains a potent channel for advertisers to connect with consumers around the holidays. Preliminary data suggests spending in the 2023 holiday shopping season will follow closely with last year, nearing one trillion dollars.

Each year, Radio Ink's Forecast closing panel features the visionaries and ultimate deciders of the broadcasting industry’s future direction. This Executive Super Session, as it has come to be called, is your opportunity to hear from those who wield the power to chart broadcasting's course. Where do they see radio headed in 2024?

Good news for radio's short-term forecast: the medium's largest advertiser, Procter & Gamble Co., is ramping up its advertising spend, marking a $445 million increase in its first fiscal quarter akin to a comparable increase the quarter before.