Are You A Sales Know-It-All?
(By Loyd Ford) If you’ve sold radio for a significant period, you probably think you’ve heard it all: “Always be closing.” “Focus on the client.” “Don’t take rejection personally.”
Well, here's some that might be new:
Hiring to Avoid Firing
(By Mike McVay) I’ve been involved in programming since I was 19. I’ve “hired” or “passed” on a couple hundred people. I’ve always tried to hire the absolute best people and interviewed them with a desire to never have to fire them.
Knowing Nielsen: Panel Change and Audience Change
(By Marc Greenspan) This is another screed about sampling. No, I’m not going to go on about how Nielsen needs to add more panelists in PPM markets. There is no way on Earth that radio will pay for this.
Why Is Radio Out Of The Feedback Loop?
(By Buzz Knight) I remember the first time I opened an Arbitron paper diary and saw the statement, “Your opinion counts.” It was a revelation that sparked ways for me to keep tabs on the audience and try and build a “feedback loop” with them.
It’s OK To Not Be OK
(By Rick Fink) Last week, I asked, "Are You Contagious?" In that column, I suggested that not every day is a great day and that you should never let your clients know you’re having a bad day. This week, I’d like to make a clarification.
Do You Need A Talent Agent?
(By Randy Lane) Do you need a talent agent to negotiate your contract and guide your career? That question and other relevant questions were answered on the Negotiation ‘Post Pandemic’ panel at Morning Show Boot Camp this week in Dallas.
WFAN Nabs Giant Extension Heading Into Upcoming NFL Season
The New York Giants and Audacy's WFAN announced an extension to their play-by-play partnership. WFAN will continue as the flagship station for all Giants pre-, regular, and postseason games. The new contract also adds new content around the season.
Long Island’s WLNG Celebrates 60 Years On-Air
A longtime Hamptons station is celebrating its 60th anniversary. Established on August 13, 1963, by Fitzgerald Smith, oldies station WLNG has become a fixture in the Sag Harbor community known for its 24/7 live talent.
Michigan Broadcasters Start Campaign To Attract Young Talent
The Michigan Association of Broadcasters is hunting for the next generation of radio with a new recruitment campaign. The "Be There" initiative includes a mix of television and radio PSAs, social media promotions, and a dedicated website, BeThereMichigan.com.
The Bull Sets Out To Help One Houston Vet, Raises Enough For 18
Audacy Houston's 100.3 The Bull (KILT) set out to help one local veteran acquire a service dog, but thanks to the overwhelming generosity of listeners, they raised enough to help 18. All in all, The Morning Bullpen’s One Pet One Vet collected more than $94,000 for Give Us Paws.
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