Create Your Own Gold Mine; Create A Loyal Advertiser
(By Loyd Ford) What is a client worth? What is a loyal client worth? Advertising clients come and go, but creating loyalty with advertising clients is a set of skills valuable to anyone involved in selling radio advertising today.
Four Common Traits That Equal Sales Success
(By Rick Fink) If media reps can fit these two statements into their initial sales calls with potential clients, it can have a profound impact on their success: First, advertising can’t make a bad business a good business.
iHeart Hopes To Bring Magic Back To WMIA In Miami
On Black Friday, iHeartMedia Miami unveiled a new fusion format on WMIA, Magic 93.9. The station blends English and Spanish-language hits from the ‘80s and ‘90s with Spanish-language on-air personalities.
Public Radio Engineers Set Date For 2024 Conference
The Association of Public Radio Engineers opened registration for its 2024 Public Radio Engineers Conference, scheduled for April 11th and 12th at the Tuscany Suites Hotel in Las Vegas, just ahead of the NAB Show.
WMMR’s Preston & Steve Camp Out Fills Philly Food Pantry
Preston and Steve at Beasley Media Group Philadelphia's 93.3 WMMR completed their 26th Annual Camp Out For Hunger event, amassing 1.7 million pounds of food and over $948,732 in cash donations to benefit Philabundance, a Delaware Valley hunger relief organization.
Turkeys Away! Radio Keeps Families Fed This Thanksgiving
While WKRP might be the first station that most associate with turkeys, radio stations across the country spent Thanksgiving week out in their communities making sure everyone had a holiday meal. Here are three more added to our Season of Giving Tally:
Consumer Spending Report Touts AM/FM and Digital Benefits
As radio and advertisers head into an uncertain holiday shopping season, Klaviyo and Qualtrics have released their joint 2023 Consumer Spending Report with demographics and categories for traditional radio and digital audio to capitalize on.
A Thanksgiving Message From Your Radio Ink Friends
As 2023 begins its final descent into the holidays, there's a lot to be thankful for in radio this year. As we all step away to enjoy time with family, friends, football, and food, Radio Ink will also take a brief pause.
Paige Nienaber’s Midweek Idea Dump: Monday Morning The 27th
(By Paige Nienaber) My first Canadian client was Newcap in Edmonton and Ottawa in 2005. It was an eye-opening experience from the very first day and reminded me that I still had a lot to learn about Marketing.
Do You Act Like Today’s The Day?
(By Chris Stonick) I may have some faults, but a lack of energy is certainly not one of them. I’ve had many people ask me, “Are you always like this?” YES! When people ask why, I tell them, "Because I don’t know."
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