The Secret Of Customer Loyalty & Not Having To Discount
(By Roy Williams) Most ads are built on logic and adrenaline. “Act now! Save money! Don’t miss this event!” But the best marketing is built on stories that trigger the release of a chemical called oxytocin. This is how powerful brands are built.
MIW’s Inaugural ‘Behind The Mic’ Mentors Revealed
More details have been released about Mentoring and Inspiring Women in Radio's first-ever 'Behind the Mic Mentorship' program. As first reported by Radio Ink, MIW's year-long initiative is tailored for female radio personalities.
Charlamagne Tha God Brings Back Mental Wealth Expo
iHeartMedia, Charlamagne Tha God, and the Mental Wealth Alliance are teaming up for the third annual Mental Wealth Expo. Taking place at the Marriott Marquis in Times Square, the free event aims to shed light on various mental health issues.
Playfly and Skyview Sign Ad Agreement For Cornhuskers
Playfly Sports Properties, the multimedia rights holder for the University of Nebraska Athletics, is extending its partnership with Skyview Networks for multiple years to integrate Skyview's AdView Inventory Management software.
WECK Targets Buffalo’s 50+ Demo In Sales Alliance
Radio One Buffalo is forming a partnership outside the audio medium with Code 3 Broadcasting in a joint sales alliance catering to the 50+ demographic. WECK leaders will now spearhead the sales and marketing efforts for the area’s WBBZ-TV.
WFAN To Tip Off 20th Season As Brooklyn Nets Flagship
The Brooklyn Nets are renewing the team’s radio broadcasting deal with Audacy New York's WFAN. While the duration and financial terms of the extension remain undisclosed, this marks the 20th season the Nets and WFAN have been partners.
FCC Activates Disaster Protocol As Idalia Blows Ashore
As Hurricane Idalia makes landfall in the Gulf of Mexico as a Category 3 storm, the Federal Communications Commission's Public Safety and Homeland Security Bureau and FEMA have activated the Disaster Information Reporting System.
Cumulus To Share Game With Florence and Myrtle Beach
Cumulus Media has expanded its sports radio reach in South Carolina. Originating from 107.5 The Game in Columbia, The Game Sports Radio Network content is spread to WWFN in Florence and WSEA in Myrtle Beach.
The Double-Edged Disruptor: What Does Radio Do About A.I.?
(By Deborah Parenti) With artificial intelligence remaining media's most debated topic, I was reminded of the conundrum posed by AI in terms of the potential loss of human jobs while grocery shopping.
Make Your Client’s Next Ad Good To The Last Drop
Struggling with your creative? Trying to find the right words for your client’s latest ad? Your client already has what you need to craft great commercials - find out how to get nothing but the very best.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
