A Note From RBR+TVBR Editor Adam Jacobson
On November 15, the broadcast media industry’s most recognized and respected executives will gather in one venue for a limited-seating VIP event that’s unparalleled when it comes to thought leadership, business intelligence, and actionable insights.
Getting Past ‘We’ve Always Done It This Way’
(By Pat Bryson) I was on a market visit with one of my stations a few weeks ago. We were discussing how to sell a sports team whose games we carry. Traditional sponsorship offered the choice of day games or night games. Take your pick or buy both.
What Would George Costanza Do?
(By Loyd Ford) Every seller does this. They convince themselves they shouldn’t do the thing. Not now. Maybe later. This is not the time. The client might say no. We convince ourselves not to.
Shout It From The Roof: Radio is Still a REACH Medium
(By Marc Greenspan) We all know that radio is a Reach and Frequency medium. When was the last time you bragged about radio’s strength in REACHING target consumers? Do you shy away from the advertiser who says “I don’t buy radio”?
Radio’s Honestly The Last Thing We Talk About
Some Things Never Change
(By John Shomby) How many times have we, as programmers, gone into a last-minute frenzy to organize and schedule holiday programming? I’m not just referring to Christmas and end-of-year but other days that are holidays or special days on the calendar.
What “Takin’ A Walk” Can Teach Talent About Radio
>(By Buzz Knight) As I have embarked on this exciting journey with my Takin' A Walk podcast, I’ve been fortunate to speak with new artists trying to find their path to success along with Hall of Famers who have built an enduring legacy.
WJLB Has Detroit Covered With Holiday Coat Drive
iHeartMedia Detroit's 97.9 WJLB conducted its annual 'Coats for Kids' fundraiser this past Saturday, supporting the Salvation Army of Metro Detroit's mission to provide essentials for those in need. The event raised more than $23,000.
Radio Hall Of Fame Inducts 2023 Class In New York City
Last night, the Museum of Broadcast Communications inducted eight esteemed figures and personalities into the Radio Hall of Fame for 2023. Among those honored is Radio Ink's President and Publisher, Deborah Parenti.
FCC Continues Its Crackdown On Long-Standing Unpaid Fees
Y2K, Inc.'s St. Louis-based station KSLQ 104.5 could be without a license shortly unless it settles up for five figures in unpaid regulatory fees. The FCC has issued an Order to Pay or Show Cause for debts dating back to 2010.
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