As kids are headed back to school, now is a great time for you and your team to brush up on your sales skills and knowledge while gearing up to meet your station’s sales goals! The September 2023 issue of Radio Ink is packed with content that educates and inspires, including an interview with Procter & Gamble’s John Fix, perspectives from the industry’s most respected brokers, and the full list of this year’s Radio Wayne Award nominees!
Cover Story: P&G’s John Fix
Known as the “Radio Guy,” John Fix is one of Procter & Gamble’s most famous media minds thanks to his push of the “radio experiment” that made P&G radio’s biggest advertiser. We sit down with John for a wide-ranging interview that covered his journey to P&G, his decision to take a chance on radio, and candid observations about what the industry can do to capture more ad dollars.
Radio Wayne Finalists
The annual Radio Wayne Awards honor our industry’s top performers. Our September issue lists this year’s finalists and includes their insights into issues impacting radio sales and management.
Special Report: Brokers Look Ahead
Radio’s top brokers look ahead and offer insights and predictions on the factors that will influence station sales over the coming year.
How Does Advertising Work?
The Wizard of Ads, Roy Williams, shares his “magic formula” for reach and frequency when buying radio advertising.
You won’t want to miss our September issue! Not a subscriber? Now is a great time to become one. We even offer you a choice between digital and print formats (yes, you can also sign up for both!)
Digital subscriptions allow you to access an issue on the day of publication, on your chosen device: computer, phone, or tablet! Wherever you are, the latest issue of Radio Ink is right there with you! Order your digital subscription HERE.
Prefer print and paper? You can also subscribe to the print edition of Radio Ink and share it with your staff and colleagues after you are through with it. Order your print subscription HERE.
Brands don’t understand radio? Completely understandable since the medium has only been around 100 years.
Who’s to blame for this, radio sales teams or the brands themselves for not doing the research needed before they spend their clients money? My vote says brands since I know from personal experience radio has made repeated attempts to educate the big brands/packaged goods companies.
The biggest ad agencies have shunned radio for two reasons; too hard, not enough money in it for them.