Wilmington’s Mix 99.5 Radiothon Raises Big Cash For Kids
Beasley Media Group Wilmington's Mix 99.5 FM WJBR successfully raised $323,278 for Nemours Children’s Hospital during its 13th annual Help Our Kids Radiothon. The event was held over two days, from September 21st to 22nd, at the hospital and in-studio.
Budget Cell Carrier Gives Radio An Ad Play Boost
The radio advertising sector continues to hold weight headed into Q4 as a new leader emerges for the week of September 18-24. Media Monitors reveals that the total spot plays for the top five national radio advertisers reached 220,735.
Radio’s Revenue Decline To Slow In 2024 Amid ‘Renewed Interest’
With all the financial headwinds of 2023, one of the first big forecasts for 2024 has good - but not great - news for radio. According to the latest predictions by Borrell Associates, radio is facing a projected 2.3% decline next year, improving from a 2.8% decline.
SBS Holds Onto TV Division After Buyer Breach
Spanish Broadcasting System has officially terminated its $64 million deal to sell Mega TV to Voz Media. The transaction was set to close on September 15. the decision to abort the sale was outlined in a "Material Change Report" filed with the SEC.
How To Avoid “Chicken Out” Syndrome
(By Pat Bryson) In previous articles, we have discussed selling long-term agreements as a way to increase the effectiveness of our clients’ campaigns. Part of the process of selling long-term is managing our clients' expectations.
Showcasing Your Market
(By Marc Greenspan) Most of the aspects of profiling your listeners can be applied to analyzing your market via the “market totals” at the bottom of most reports from your audience data software - helping show the Power of Radio in your market.
10 Keys That Will Up Your Attitude And Your Sales
(By Loyd Ford) With so much attention being paid to the future of all jobs with AI and fast-moving technologies, it’s tempting to forget about the role that attitude and mindset play in a person's ability to sell effectively.
Showing Up Matters
(By Mike McVay) During the past 12 months, I’ve been to many different conferences that support Radio, Podcasting, and Media Management. I’ve paid attention and it speaks volumes for those companies that are there and for those that aren’t.
How It’s Done (Taylor’s Version)
(By John Shomby) Taylor Swift, recently, became the first-ever billion-dollar concert performer. If any of you have ever had the privilege of meeting Taylor during her rise to stardom, this all probably comes as no surprise.
Coaching Talent and Conducting an Orchestra
(By Buzz Knight) I was fortunate to work for the great Mel Karmazin and once he told me, “Managing talent is like conducting an orchestra, your talent has to play the notes just as you want them played.”
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
