Sales: The Transference of Enthusiasm
(By Pat Bryson) Someone once said, "Sales is the transference of enthusiasm from one person to another." This is true, but it is also true that we must have confidence in the products that we sell, or it becomes difficult to sell them.
14 Ways Sellers Become Their Own Worst Enemy
(By Loyd Ford) Advertising reps play a crucial role in connecting businesses with potential customers and generating revenue. However, in this very busy work, it is easy for anyone to make common sales mistakes that hinder their success.
For Sales, ‘Tis The Season
(By Rick Fink) Fall and Winter merchandise now occupy the shelves as quickly as the blink of an eye. When it comes to retail, thoughts of ghosts, goblins, turkeys, snowflakes, and sugarplums are already dancing in their heads.
Beyond Election Season: How Talk Radio Can Leverage 2024
(By Mike McVay) Talk radio will see a rating rise through 2024. If the past mirrors the future, the format will see consistent rating growth. Unfortunately, history has also shown that there will be a deep listening slide after the inauguration.
Is Radio’s Level Of Expectation Equal To Level Of Delivery?
(By John Shomby) Several weeks ago, the southeast was hit pretty hard by Hurricane Idalia. With all the rhetoric for the past year about the role of radio when disasters hit, I was curious to see how many stations would back that up.
On-Demand Lessons From An Icelandic Taxi
(By Buzz Knight) I’m just back from my first trip to the beautiful country of Iceland and, just as with previous jaunts, I thought I would pass along a couple of observations that hopefully prompt discussions with your leadership teams.
RMSS Day 2: Sales Solutions From Analytics To The Wizard of Ads
The second day of the Radio Masters Sales Summit brought an array of experts and thought leaders to the stage, offering invaluable insights into the future of radio sales. With a packed agenda, attendees gained actionable strategies for leveraging analytics to commercial creation.
AM For Every Vehicle Moves Closer To Senate Floor Vote
The AM For Every Vehicle Act is making progress in both chambers of Congress as the Fall session begins with the Senate version of the Act reaching a significant milestone recently. The legislation was placed on the Senate Legislative Calendar under General Orders.
Minnesota Timberwolves Make A Fast Break From Flagship WCCO
The Minnesota Timberwolves will no longer air their games on Audacy Minneapolis' WCCO-AM, their flagship station since 2011. For the new broadcasting partner, the Timberwolves are leaving for a "super non-traditional" one-year trial approach for the team's radio broadcasts.
PRX Embodies Distribution Deal With North Carolina Public Radio
Public media organization PRX has inked a new distribution deal with Embodied, an award-winning public radio health program from North Carolina Public Radio (WUNC). PRX will distribute the one-hour weekly show, hosted by journalist Anita Rao, starting in October.















