Alfred Hitchcock’s Lesson For Radio
(By Jeff McHugh) Famous for suspenseful movies like The Birds and Psycho, Hitchcock storyboarded each shot in detail before shooting and even planned the audience’s emotions with a technique called blue scripts and green scripts.
FCC Sends Second Round Of 2023 EEO Audits
The FCC Enforcement Bureau has dispatched its second round of 2023 Equal Employment Opportunity audit letters. In line with the Commission's EEO rules, the Enforcement Bureau undertakes an annual audit of EEO initiatives maintained by random broadcast license holders.
Motor Racing Network Sets Coverage For NASCAR Finale
Motor Racing Network is set to cap off NASCAR's 75th Anniversary season this Sunday, November 5th, at Phoenix Raceway. Fans can catch the action live on around 300 radio stations, the official NASCAR mobile app, and on MRN.com.
Catholic Spirit Radio Increases Coverage Of Ministry In Illinois
Catholic Spirit Radio has broadened its transmission to encompass more of northern Illinois. WYWL 88.9 will now broadcast national and local religious content to eastern Rockford, Harvard, Woodstock, Belvidere, Loves Park, Roscoe, Marengo.
Audacy Fails NYSE Appeal, Formal Delisting Set For November
Audacy confirmed on October 30 that its efforts to overturn the New York Stock Exchange decision regarding the delisting of its Class A Common Stock were unsuccessful. Subsequently, the NYSE has officially lodged a Form 25 with the SEC.
Radio Ad Market Shows Signs Of Health Before Holidays
The three-week slide in spot play from radio's top national advertisers came to an end this week with a small gain to cap the month. Lowe’s stormed into the week's top spot with a notable spot play of 52,166, relegating longtime number one, ZipRecruiter, to third.
Audio Ads Tied To High Audience Engagement, Purchase Intent
A new study by Integral Ad Science reveals interesting consumer attitudes toward audio advertising. Conducted in June among over 1,000 US-based listeners, the report provides insights into the effectiveness of digital audio ads and the preferences of consumers.
Annual Global Ad Spend Study Shows Growth As Markets Change
Ad Age has released its annual World's Largest Advertisers report, showing a more reasonable growth rate as the post-COVID rebound ends. The final review of data collected in 2022 showed a global ad spend increase of 2.3% to a record $347 billion.
Turn Customer Service Into A Customer Experience
(By Pat Bryson) I have the privilege of working with some very good sales staffs. We have progressed from learning the basics to polishing our diamonds. Our latest initiative is moving from good customer service to a great customer experience.
Recruit An Inexperienced Seller To Your Team Today
(By Loyd Ford) A Radio Ink reader asked if I would consider writing a piece that focuses on smaller markets and the difficulties of recruiting there. I would, and I will. Everyone wants to uncover and hire a great seller.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
