Audio Ads More Effective in Engagement and Emotional Intensity
Recent neuroscience and cognitive research have shown that audio advertising has a measurable edge in engaging listeners compared to other media formats. The WPP Mindshare NeuroLab study indicated that emotional intensity increased by 12% when consumers engaged with audio ads.
Check Out Photos From This Year’s Radio Masters Sales Summit
For two jam-packed September days in Cincinnati, radio salespeople and sales managers from across the country gathered for Radio Ink's Radio Masters Sales Summit. Find event photos here.
Rainmaker Pathway, CD Media Offer Sales Action For Q4
Rainmaker Pathway Consulting Works and CD Media Consulting are joining forces to host Salesperson Momentum, a special Q4 radio sales event. The free, mobile-friendly gathering is set for Thursday, October 12, and aims to provide actionable insights for revenue generation.
Worship 24/7 Signs LMA With Hope Media Group In Portland
Hope Media Group has entered into a Local Marketing Agreement with Worship 24/7, a Portland-based radio ministry. Starting on October 30, Worship 24/7's programming will be broadcast on KKWA, a station previously airing HMG’s WayFM.
Salem Sets Final Day For Greenville-Spartanburg Cluster
In August, Radio Ink reported that Salem Media Group moved to sell its radio stations in the Greenville-Spartanburg market of South Carolina to Educational Media Foundation. The $6.775 deal has officially gained approval and closed, with the final day set.
RAD Radio Returns To Sacramento With Its Own Dedicated Station
Lotus Communications and Williams Broadcasting Inc. have announced the return of The Rob, Anybody, and Dawn Show, aka RAD Radio, to Sacramento airwaves. The show will now occupy an entire radio station, broadcasting on RAD Radio 104.7FM/890AM (KSAC-AM) 24/7 starting November 13.
How Audio Gave An E-Commerce Site 104% Purchase Intent Jump
An e-commerce retailer's recent six-month audio advertising campaign has yielded impressive results, according to a study conducted by Upwave in collaboration with Cumulus Media/Westwood One's Audio Active Group.
Shape Or Be Shaped: Forecasting AI’s Radio Role In 2024
Forecast 2024’s "The Promise and Pitfalls of AI Technology in Broadcasting" brings together a panel of broadcast, legal, and technology professionals to explore the ethical considerations surrounding the use of AI tools and services by broadcasters.
When Asked, How Do You Reply?
(By Rick Fink) It happens nearly every day. You meet someone for the first time and the common question asked is, “What do you do for a living?” How do you reply? Do you offer the common boring response, "I sell advertising"?
Four Tenets Of Authentic Leaders
(By Randy Lane) Leadership has evolved dramatically since the 20th century. The Harvard Business Review course on leadership recommends authentic leadership as the most effective type of leadership. What is authentic leadership?
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