Advantage Audio: Sonic Branding Has Massive Effect On Gen Z
A recent study by sonic branding agency Amp has shed light on Gen Z's ability to recognize brands through specific sounds. The research evaluated sonic branding from 72 firms to assess the auditory influence on this demographic.
EMF Closes On Houston Buy, Adds Two Mississippi Stations
Educational Media Foundation has finalized plans to acquire two Mississippi radio stations from Flinn Broadcasting. The news comes the same day as EMF closed on the $3.1 million buy of Country Legends 97.1 (KTHT) in Houston from Urban One.
Paige Nienaber’s Midweek Idea Dump: The Consultant From Hell
(By Paige Nienaber, obviously) This reminds me of successful bits where you don't realize it’s a hit until the next morning. A client asked me to leave a voicemail as the new morning show consultant. “Just say something stupid. That shouldn’t be hard.”
“I’d Just Be Throwing Good Money After Bad”
(By Chris Stonick) That is a recent objection someone brought to me when we discussed radio advertising. Why? Because the unemployment rate is so low, they felt trying to do anything would be a waste. Here is the reality:
MIW Gives Last Call For Mildred Carter Mentoring Applications
Mentoring and Inspiring Women in Radio is giving a reminder that the organization's submission period for their 2023-2024 Mildred Carter Mentoring Program, which pairs aspiring mentees with established women in broadcasting, will conclude on Friday.
Living In VSiN: Oregon Christian AM Flips To Sports Betting
Sports betting network VSiN has expanded its radio reach, adding affiliates in Medford, OR, and Abilene, TX. Medford's KDSO-AM has introduced 21 hours of VSiN content as 1300/107.9 The Ace. The station was previously known as The Dove.
Main Street Matters: Independent Operators To Talk At Forecast
For independent and small broadcast groups, “local” is more than a buzzword: It’s how they operate. Now the leaders of some of America's most successful independents will gather their strengths at NYC's Harvard Club on November 15.
As Brands Embrace Digital Audio, Emotional Ads Give Extra Lift
The recent podcast revenue report from the IAB unveiled significant brand spending growth in the podcast advertising landscape. Now the Cumulus Media/Westwood One Audio Active Group is adding insights from across audio, including a sizable blindspot.
Alfred Hitchcock’s Lesson For Radio
(By Jeff McHugh) Famous for suspenseful movies like The Birds and Psycho, Hitchcock storyboarded each shot in detail before shooting and even planned the audience’s emotions with a technique called blue scripts and green scripts.
FCC Sends Second Round Of 2023 EEO Audits
The FCC Enforcement Bureau has dispatched its second round of 2023 Equal Employment Opportunity audit letters. In line with the Commission's EEO rules, the Enforcement Bureau undertakes an annual audit of EEO initiatives maintained by random broadcast license holders.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
