PRPD Refreshes Board Ahead Of Brand Refresh In 2024
The Public Radio Program Directors Association is welcoming a fresh cohort of industry leaders to its board of directors. With the organization on the brink of a major rebrand, the board's Governance committee carefully curated a diverse lineup of new members.
Pfizer Uses Radio To Help With Holiday Headaches
With seven days until Christmas, Lowe's has climbed back to number one on Media Monitors' list of radio's top national advertisers. December continues to be the golden month of revenue that the industry was hoping for, with another week far exceeding the year's average.
Audacy and CBS Local Television Strike Audio Stream Deal
Audacy and CBS Television have announced a content distribution partnership to enhance the reach of CBS-owned stations. Audio simulcasts of news streams from 14 CBS stations in major markets like Boston, Chicago, and New York are now accessible on Audacy's app.
Multicultural Leaders Push FCC For Workforce Diversity Reporting
FCC Commissioner Geoffrey Starks, alongside Congresswoman Yvette Clarke (D-NY-9) and 26 other members of Congress, has made a strong call for the reinstatement of the FCC’s collection of broadcast workforce diversity data.
Let’s Start with Great Customer Service
(By Pat Bryson) Previously we have spoken about "customer service" versus "customer experience." To sell radio, we need to be outstanding at both, but today, let’s start with “customer service.” It’s the least we can do to keep clients happy.
10 Ailments and Cures For The Common Sales Call
(By Loyd Ford) In the world of sales, making the right impression during a call is critical, yet too many sellers fall into ten common pitfalls that turn off a prospective client's interest. Here are ten missteps and their solutions:
The Season Of Gratitude
(By Marc Greenspan) ‘Tis the season for celebrating, yet what is there to celebrate? I will forego my usual column to be grateful. Despite all that is going on around us, we have found the radio industry to be resilient and strong.
In Wausau and Lincoln, NRG Media Energizes For Communities
NRG Media showed plenty of Midwestern hospitality this week, bringing in record sums for holiday drives in both Wausau-Stevens Point, WI and Lincoln, NE. In Wisconsin, Y106.5 achieved a station-best $263,585 for its Children’s Miracle Network Radiothon.
Audacy Aids Animals In Buffalo, Kids In Houston
Audacy Buffalo raised a remarkable $117,000 for the SPCA Serving Erie County, with the collaborative efforts of WBEN and WLKK, while Houston’s Mega 101 FM’s twelfth annual Mega Radiothon raised more than $284,000 for Texas Children’s Hospital.
Philadelphia AM News/Talk Teaches High Schoolers Journalism
Audacy's KYW-AM completed its 56th annual Newstudies program for high school students in the Greater Philadelphia area. Over two months, participants attended sessions at Audacy corporate headquarters, receiving hands-on training in broadcast journalism.
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