Annual Global Ad Spend Study Shows Growth As Markets Change
Ad Age has released its annual World's Largest Advertisers report, showing a more reasonable growth rate as the post-COVID rebound ends. The final review of data collected in 2022 showed a global ad spend increase of 2.3% to a record $347 billion.
Turn Customer Service Into A Customer Experience
(By Pat Bryson) I have the privilege of working with some very good sales staffs. We have progressed from learning the basics to polishing our diamonds. Our latest initiative is moving from good customer service to a great customer experience.
Recruit An Inexperienced Seller To Your Team Today
(By Loyd Ford) A Radio Ink reader asked if I would consider writing a piece that focuses on smaller markets and the difficulties of recruiting there. I would, and I will. Everyone wants to uncover and hire a great seller.
Radio Advertising vs. SEO: Good To The Last Click
(By Rick Fink) Internet guru Seth Godin says, “The last click someone clicks before they buy something isn’t the moment they made up their mind." The best marketers don’t rely upon online reviews or social media noise to make the sale for them.
Ready For The Ho-Ho-Holidays?
(By Mike McVay) The December rating sweep begins November 9th. This year’s Christmas format looks as if it will be one of the most listened to in recent years. The world is in a place that begs for such a respite as hearing Christmas Music.
Is Radio Now The Underdog?
(By John Shomby) The definition of “Underdog”: In a competition, the person or team considered to be the weakest and the least likely to win. Does this define radio’s position right now? Consumer choices have grown immensely in three areas:
Should Radio Step Away From The AI Guardrails?
(By Buzz Knight) This past week I moderated a panel at NAB Show New York about AI and radio. As I was heading to the city, I saw a billboard that read, “AI is moving fast, but what guardrails do we need?”
OUT NOW: Who Are Radio’s Best Managers?
Feel like your sales bag is out of tricks? Radio Ink’s October 2023 issue offers plenty of treats for sales reps and managers, including an in-depth interview with Midway Broadcasting Corp.'s Melody Spann Cooper.
Filling Radio’s Sales Pipeline
(By Deborah Parenti) We hear it all the time: finding great people, especially potential sellers, is difficult if not impossible today. I asked some former and current sales managers about the objections they deal with and possible strategies to overcome them.
Catch Up With Radio’s 30 and Under Superstars: Josh Brubaker
In December, Radio Ink will celebrate the industry’s young leaders with our 2023 30 and Under Superstars list. In the meantime, we’re checking in with 2022’s honorees for an update. Today we talk with Josh "Bru" Brubaker, national air talent at Audacy.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
