Hispanic broadcaster Nueva Network has unveiled its new digital platform, Nueva Plus, three years after its initial development. This launch is part of a collaborative effort with multicultural streaming and digital content distributor Zeno Media.
Nueva Plus aims to extend Nueva Network’s reach within the digital realm, offering streaming, podcasting, and programmatic media services tailored to the Latino community in the US.
Currently, Nueva boasts programming on 425 stations across 103 markets. Its syndicated programming includes El Genio Lucas and Chiquibaby.
Nueva Network CEO Jose Villafañe said, “The Nueva Plus platform marks a significant milestone in our journey to connect with Latinos in the US We have established ourselves as a trailblazing media company with premium content, and through our partnership with Zeno Media and our network of radio affiliates, we are well-positioned to thrive in the digital landscape. Zeno Media’s expertise and premium audio assets perfectly complement our offerings, enabling us to reach over 50 million Latinos across the US on a monthly basis.”
Radio Ink recently had a conversation with Villafañe about the growing power of Hispanic radio, particularly when it comes to elections and political sway.
