Do Your Clients Leave A Message At The Sound Of The Beep?
(By Pat Bryson) If I called your station, what would I hear? The other day I called a potential client, and a real, LIVE person answered the phone. Wow! A receptionist, not a voicemail. What happened next was even more unusual.
The Best Advertising Sales Qualities You’ll Ever Receive
(By Loyd Ford) Great sellers are really a sharp combination of active listening champions, strategic thinkers, relationship-builders, and individuals who respect having a deep understanding of the products or services they are selling. What can they teach us?
Be Prepared For…
(By Rick Fink) Have you heard this one? “I don’t have a written plan. I work better by just going with the flow.” No, No, and NO!!!! Every time I have heard that, it was spoken by a below-average media rep.
St. Jude Gets Holiday Help From Hartford’s Country 92-5
iHeartMedia Hartford's Country 92-5 (WWYZ) held its 31st annual St. Jude Radiothon on December 7 and 8. The two-day broadcast was hosted by WWYZ personalities Damon & Amanda Jo in the Morning, Joey Brooks, and John “Cadillac” Saville.
BFoA Gets In The Christmas Spirit With ’12 Days of Giving’
Today, the Broadcasters Foundation of America is launching "12 Days of Giving," a holiday-themed social media campaign. This initiative will feature daily messages, including notes of gratitude from grant recipients helped by the BFoA.
Study Finds Audio Is Essential Way To Advertise To Gamers
What radio sellers have known for decades is now being proven in other markets, including the video game industry. In-game audio advertising platform Odeeo conducted an extensive analysis of 75 million in-game audio ad impressions across 400 game titles.
SnoCountry Hits The Slopes With Skyview In Renewal
Ski conditions and resort information provider SnoCountry is sticking with Skyview Networks for network audio sales. This continued partnership enables advertisers to connect with SnoCountry's audience of winter sports enthusiasts for 2024.
KROQ Goes Almost Acoustic For St. Jude and LA Kids
On Saturday, Audacy LA's KROQ hosted the 32nd annual Almost Acoustic Christmas concert at the Kia Forum. The sold-out event, benefitting St. Jude Children’s Research Hospital featured The Offspring, Garbage, Portugal. The Man, Bleachers, and more.
New Hampshire’s WZID Says Christmas Is For Kids, So Is $100k
Saga Manchester, NH's 95.7 WZID wrapped up its 25th annual WZID Christmas Is For Kids Radiothon. The 12-hour broadcast, led by morning hosts Neal and Marga, raised more than $100,000 to benefit families across New Hampshire.
Adtech Execs: Growth Coming For Ad-Supported Audio, AM/FM
As 2023 draws to a close, leaders from adtech agency A Million Ads, or AMA, are sharing what they've observed in the audio space for the past year and the trends they expect both traditional and digital audio to take into 2024, including key growth drivers.
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