Breaking the Myth? Gen Z and Mothers Unfazed by News Ads
Advertisers might be missing out on a substantial audience by avoiding advertising on News/Talk radio for fear of "unsafe" topics. A new report suggests that concerns about brand safety in news advertising may be misplaced.
Blast From The Past: The WIBC ‘Skyline Studio,’ Indianapolis, 1958
Happy Friday! This week’s Radio Ink Blast From The Past features the legendary Dick Summer from his days at WIBC-AM 1070 in Indianapolis. He hosted his show from this small studio atop a drive-in restaurant called Merrill’s Hi-Decker. Send your Blast From The Past to our Online Editor Cameron Coats.
CRS360 To Tackle Music Industry Mental Health With Jason Prinzo
For the May edition of its CRS360 series, Country Radio Seminar is adapting one of this year's most popular sessions into a webinar. "Mental Health in The Music Industry: Saying the Quiet Part Out Loud" will feature a powerful presentation by Jason Prinzo.
CPB Awards NGWS Grants to Rural Alaska and Southwest Radio
Two rural Alaska radio stations and three signals serving the Four Corners area of the desert Southwest are the latest to receive grants from the Corporation for Public Broadcasting to upgrade their emergency alerting equipment.
Educational Media Foundation CEO Todd Woods Resigns
Educational Media Foundation, the parent organization of the Christian radio networks K-LOVE and Air1, has announced the resignation of CEO Todd Woods. Woods will remain in an advisory role through June while EMF board chair Tom Stultz steps in as interim CEO.
ABC Audio’s Liz Alesse Talks One On One With Radio Ink
ABC Audio VP Liz Alesse talks to Radio Ink about the importance of local media, how reputable news coverage is critical to ensuring brand safety, and how broadcasters can inspire and mentor the next generation of industry professionals.
Hispanics Make Up 20% Of US Population; 4% Of Total Ad Spend
Nearly 20% of the total US population is Hispanic. That 20% has an annual buying power of $3.2 trillion - more than the entire GDP of the UK. Despite this, Hispanic-focused advertising currently stands at about 4% of total ad spend.
Women to Watch: Julia Lepidi, ‘The Julia Show’
(By Charese Fruge') Julia Lepidi hosts The Julia Show, which is two different shows: a morning show on ALT 98.7 in Detroit and a nationally syndicated Top 40 midday show. She started in radio in 2012 as a promo kid on 98.7 AMP Radio in Detroit.
Saying Those Three Little Words
(By Chris Stonick) I’ve been on thousands of calls with salespeople, and from time to time, a client asks a question that they don’t know the answer to. What do they do? They try to guess at an answer or worse yet, make something up. Why?
What’s Stopping You?
(By James Bahm) Why are so many professional salespeople so dog-gone scared of contacting prospects? When I started in this business, I used to think of these “Decision Makers” as these Grizzly-Adams-types who’d be sitting at their desk cleaning their hunting rifles.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
