Podcast Advertising Trends 2024: Audio Brings Brand Success
As many radio companies seek to grow their podcast divisions amid the industry's larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio to drive brand metrics.
Study: Radio Advertising’s True Effect Underestimated By 92%
Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising's impact on performance campaigns in a study titled "Radio: The Performance Multiplier."
Radio Ads Turn Both Main Types Of Shoppers Into Buyers
Audio remains a powerful medium to reach the two main types of shoppers effectively, according to new research by Audacy. Whether through radio or podcasts, the medium is a crucial channel for connecting audiences with brands.
‘I Can’t Measure Advertising’
(By Pat Bryson) "I can't measure radio advertising." Ever heard that? Radio results can be hard to trace because the messages filter into our brains, lodge in the appropriate "file drawer" and stay there until we need to retrieve the information.
Selling Curiosity and Initiative
(By Loyd Ford) Excellent salespeople always understand that the tilt of the world is away from them. They have to listen more, have empathy, consistently educate, and become better and better at “seizing the day” when opportunities present themselves.
Your Personalities Are Influencers – Use Them!
(By Marc Greenspan) Sometimes we forget to tell a potential advertiser what makes radio great. Often it is an element that we take for granted that other potential advertising outlets are building their brands on. Your station’s personalities are influencers.
Cumulus Media Eases Debt Pressure As Q1 Leans On Digital
Following a frosty annual shareholders meeting. Cumulus Media has reported its financial results for the first quarter of 2024, indicating some financial improvements despite ongoing challenges felt by the vast majority of the traditional broadcast sector.
FCC Commissioner Starks Fully Backs AM Radio In NAFB Address
In an address to the National Association of Farm Broadcasting's Washington Watch event, FCC Commissioner Geoffrey Starks threw his full support behind the AM for Every Vehicle Act, saying the FCC will provide support and expertise as the legislation advances.
Entravision Pushes Ahead In Q1 2024 As Meta Deadline Looms
Despite an impending challenge from Meta's end to its Authorized Sales Partner program, Entravision Communications reported a strong financial performance for the first quarter of 2024, while the company's audio division saw a single-digit drop.
Blast From The Past: Jim Condon and Louie Manno, WKDR
Happy Friday! This week’s Blast From The Past features Jim Condon and Louie Manno on Burlington, VT's WKDR-AM, circa 1990. Send your Blast From The Past to our Online Editor Cameron Coats for your chance to be featured.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
