Radio’s Reach Revs Up Automotive Ads As Consumers Shift Gears
Of all industries thrown into flux by the pandemic, the US automotive industry had some of the most sizable seismic shocks. Amid these changes, the power of radio advertising has become more pronounced, providing a big impact for automotive aftermarket brands.
House Democrats Back FCC Rule for AI Disclosure in Political Ads
Even as Congress remains on August recess, House Democrats are taking a stand to encourage a new FCC Notice of Proposed Rulemaking aimed at requiring clear disclosures when artificial intelligence is used in political advertisements on radio and TV.
Women to Watch: Heather Collins; Mix 94.1, Las Vegas
(By Charese Frugé) Heather Collins is currently Assistant Brand Manager and Afternoon Host on Mix 94.1 (KMXB) in Las Vegas. She also does Nights on 99.1 The Mix in Milwaukee, plus Middays on The New 96.5 in Philly and Alice 105.9 in Denver.
$10M Budget Woes Trigger More New York Public Radio Layoffs
Eleven months after cutting its workforce by 6% due to budget shortfalls, New York Public Radio will again lay off staff due to a projected $10 million budget shortfall. At least 8% of staff are expected to be let go, per NYPR CEO LaFontaine Oliver.
FCC Delays Force Audacy Into Emergency Bankruptcy Court Filing
As the FCC drags its feet on approving Audacy's restructuring plan, the company has been forced to file an Emergency Motion in the US Bankruptcy Court for the Southern District of Texas to extend a pause on meeting certain financial obligations.
Sports Radio Is a Winning Strategy for Potent Brand Growth
As sports audiences only continue to grow across the United States, sports radio is in a unique position to help brands directly benefit from some of the world's most passionate fanbases. New research from Audacy reveals keys to profitable interactions for the format.
Paige Nienaber’s Midweek Idea Dump: Using Your Magic Words
(By Paige Nienaber) During my formative years at Emmis’ WLOL, we had a historic morning show called Hines & Berglund. They had a huge fan base that followed everything they did. Once a month, they would do a Breakfast Broadcast somewhere topical.
What’s In A (Show) Name?
(By Jeff McHugh) Listeners form an emotional bond with on-air hosts, so when a show is successful, it feels much the same as an in-person connection. An early step in deep relationships is learning a name. Let’s consider what you name your show.
The Purpose Of This Call Is…
(By Rick Fink) As media reps, we make sales calls for various reasons. Some are more important than others. Depending on the stage of your relationship with a client, each call has a different purpose.
BFoA Teams with Harvard Expert For Voice Health Education
The Broadcasters Foundation of America is adding another facet to its mission of assisting broadcasters via a partnership with Dr. Steven M. Zeitels' Voice Health Institute to educate industry professionals about voice care.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
