Sales Education: A GREAT Investment
(By Rick Fink) Without sounding too critical, let me make a bold statement: most business owners don’t know diddly about advertising. What they have learned comes from trial and error, but most have had little education about HOW and WHY advertising works!
Teddy Swims Tops US In-Car Charts with ‘Lose Control’ in Q2
The cross-genre appeal of Teddy Swims took the new star to new heights, racking up a distinct honor according to the latest data from Xperi's DTS. Swims' "Lose Control" was the most-played song in-car in the US from April 1 to June 30, beating out pop royalty.
Dallas’ New Country 96.3 Collects 20k Diapers for Cook Children’s
In Dallas, Cumulus Media’s New Country 96.3 morning duo Hawkeye & Michelle gathered more than 20,000 diapers for the Cook Children’s Medical Center in Fort Worth. The two-week Diaper Drive started on July 8, with collections at a local supermarket chain.
Radio Ink’s Deborah Parenti Joins TALKERS ‘Big Picture’ Panel
In June, Radio Ink Publisher Deborah Parenti took the stage at the TALKERS 2024 conference alongside a panel of fellow industry executives to address "The Big Picture" in talk radio today. Now that panel is available to watch free and on-demand.
Americans Turn To Radio Coverage As Election Upheaval Grows
After the assassination attempt on former President Donald Trump and the news that President Biden is bowing out of the race, radio audiences are growing at news/talk stations as Americans seek a trusted live platform for information and reactions.
For News Radio, The Opportunity is Now
(By Mike McVay) The news cycle over the last four weeks has been spinning faster than anything we’ve seen since early 2021. President Biden’s decision to step out of the Presidential race this past weekend set off alerts across all media.
Branding vs. Positioning: Is There Really A Difference?
(By John Shomby) With all the messages that penetrate the mind of the consumer, a product’s brand and positioning become the essential pieces in securing that consumer’s attention. Is there a difference between a station’s brand and its position?
Is Radio Stepping On Its Long Tail?
(Buzz Knight) The concept of "The Long Tail," popularized by Chris Anderson in his 2006 book of the same name, is increasingly relevant in the radio industry as it adapts to digital transformation and more intense competition than ever.
Digio Strategies, Darkhorse Press Form Mississippi Media Merger
Mississippi and Alabama radio operator Digio Strategies has announced a merger with local news provider Darkhorse Press. The union of the two family-owned businesses aims to enhance each's delivery of news and entertainment to the community.
Broadcast Tower Trade Group Backs AM for Every Vehicle Act
NATE: The Communications Infrastructure Contractors Association, a trade group for companies in broadcast tower construction in the United States and beyond, is the latest group to raise its voice in support of the AM for Every Vehicle Act.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
