The Hidden 80/20 Rule
(By Loyd Ford) We are in a clever business, right? That’s what everyone thinks. Not just radio. The world. Everyone looks for the shortcuts, the cheaper way, the path of least resistance. It’s our human nature. But sales is about human nature, too.
Give Your Commercials Some Character
(By Jeffrey Hedquist) Who’s your favorite character? They can be fictional or real people. They can be characters from plays, movies, TV shows, or books. Now, what character do you know well enough to write from their point of view?
Oregon Politician Wins Lawsuit Claiming Radio Ads Never Aired
A circuit court judge has awarded a former Oregon politician thousands of dollars after a dispute with two radio stations he claimed failed to air his political advertisements as promised, which he says impacted his campaign.
NAB Hails Hispanic Media Partners for Boosting Voter Turnout
The National Association of Broadcasters is celebrating the impact of its Hispanic Media GOTV Coalition, bringing together radio and television operators to empower millions of Hispanic voters in the 2024 elections.
KZZU’s Christmas Wish Drive Celebrates 30 Years in Spokane
Morgan Murphy Media's KXLY Radio Group celebrated the 30th anniversary of its Christmas Wish program by expanding its reach to all seven of its Spokane-area stations. Previously spearheaded by KZZU, the cluster-wide effort resulted in a record-breaking year.
Karen Carson in the Morning Helps NYC Foster Kids with 11k Toys
Audacy New York’s New 102.7 FM (WNEW) celebrated another year of giving with Karen Carson’s 10,000 Toys for Girls & Boys, collecting 11,017 toys to benefit Children’s Aid NYC. The toys will be distributed to foster children throughout New York City.
Chaz and AJ Toy Drive Raises $193,553 for New Haven Charities
Connoisseur Media's 99.1 WPLR’s Chaz and AJ in the Morning hosted their annual toy drive, raising $193,553 in cash and toy donations for New Haven children’s charities. The broadcast attracted national and Connecticut celebrities for the record fundraising.
Why the Fight for AM Radio Is About So Much More
(By Justin Sasso) I came into this world as the subject of an AM radio contest. Radio has been the heartbeat of my life - I've only ever worked in the industry - which makes the failure of the AM for Every Vehicle Act this year all the more heartbreaking.
Gen Z Takes On GenAI: Radio’s Top Young Talent Weigh In
As the first generation of radio talent to grow up in the digital era, the 2024 class of Radio Ink's 30 and Under Superstars have a unique perspective on the tidal wave of generative AI that has arrived in the industry - and some of these thoughts may come as a surprise.
Discovery, Gender Parity, & Video Dominate Latino Podcast Trends
As monthly podcast listening among Hispanic audiences in the US has increased by 72% since 2020, Edison Research’s Latino Podcast Listener Report 2024 is showcasing changes in the medium's consumption, including a rise in female listenership.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
