Take The Ben and Jerry’s Exercise
(By Jeff McHugh) One of the most popular and effective exercises I do with on-air personalities is the Ben and Jerry’s Exercise. It is based on a story I heard about Ben and Jerry's ice cream and how they checked quality in the company's early days.
NuVoodoo To Dive Into Country Radio’s Audience at CRS 2025
As Country music becomes a critical mainstream component, NuVoodoo is unveiling new data about the modern Country fan at CRS 2025. With the genre's reach expanding, understanding audience trends has become more important than ever for programmers.
Leaders in Focus: Cathy Csukas; CEO, AdLarge
As Radio Ink prepares to name the 2025 Top 20 Leaders in Radio, we wanted to revisit our conversations with some of last year's honorees. Today we talk to Cathy Csukas, CEO of AdLarge & the fwd. network about the year behind and leadership in the months to come.
How Radio Ads Can Escape The ‘Age of Average’
Last week, Cumulus Media/Westwood One Chief Insights Officer Pierre Bouvard talked with Radio Ink about the dangers of dull radio advertising. Now he's sharing more specific tips to help brands beat boring ads and set themselves up for success.
NAB Radio Board Welcomes Three New Members
Two Hispanic media leaders and a Cumulus Media C-Suite executive have each been appointed to the NAB Radio Board of Directors to fill vacancies. The appointments were made by NAB Radio Board Chair Collin Jones in accordance with NAB bylaws.
Know Your Audience
(By Mike McVay) One of the first questions I ask when interviewing a new potential client radio station is “Who are you targeting?” People throw gender and age at me, but they often know little about who makes up the group they desire to attract.
The Art of the Interview
(By John Shomby) I listen to at least one radio station daily. Periodically, I catch on-air interviews with artists and other notables noticing repeatedly how few personalities really know how to interview.
Music Saved Us: Putting The Songs Back In The Front Seat
(By Buzz Knight) Sometimes we take the best things in life for granted. We frequently go through a day without realizing what is important. While this is often extended to people, health, sustenance, and housing, I have focused great attention on another central to radio.
As Tax Season Kicks Into High Gear, Prep Services Seek Radio
As peak tax season approaches, this week’s Spot Ten from Media Monitors reflects the growing focus on preparation, with a national brand making a major leap into third place after surging 64 spots from January 20 through 26.
Steel City Media To Ignite Digital Sales With Townsquare Teaming
As teased in a larger announcement last week, Townsquare Media has announced a new strategic digital advertising partnership with Steel City Media. The deal brings the Townsquare Ignite platform to Steel City's stations in Pittsburgh and Kansas City.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
