Funding Means for Main Street Dreams
(By Deborah Parenti) The dream may start at a young age, while listening to a favorite radio station. The dream to own a station. Perhaps that is why the majority of radio stations in the US are owned by smaller or independent operators.
Gen Z’s Podcast Habits Defy Trends: Audio-Only Still Rules
Despite concerns over the rise of video podcasts across digital platforms, audio remains king when it comes to deep engagement - and in reaching Gen Z. A new study shows the younger generation still favors audio-only formats over video when consuming podcasts.
Surprise and Delight
(By Buzz Knight) The art of the “surprise and delight” action is a marvel to observe. As the battle for customer loyalty rages on, consider the success some brands have seized by deploying “surprise and delight” as a regular tool in their marketing arsenal.
No Conflict, No Story
(By Randy Lane) Conflict is the driving force of storytelling. It creates tension, stakes, and emotional investment, keeping audiences engaged. Without conflict, a story lacks mystery, suspense, and “What will happen next?"
99.7 DJX and Alpha Louisville Raise $87K for Norton Children’s
Alpha Media's Louisville radio stations came together for the 16th annual Norton Children's Hospital Radiothon, raising $87,483 to support pediatric care. The event was led by 99.7 DJX morning show hosts Ben Davis and Kelly K, who broadcast live for 24 hours.
Broadcasters’ Advocacy Sparks Surge in D.C.’s Support for Radio
The effect of state broadcast associations and leaders lobbying for radio on Capitol Hill last week is already being measured, with a notable uptick in bipartisan, bicameral co-sponsors for legislation that supports local broadcast groups and operations.
Radio’s Top Leaders Take On Radio’s 5-Year Plan
Factor in a pandemic and AI and radio’s trajectory has been forever altered in the first half of the 2020s. Now radio's top leaders are sharing insights on how to thrive in the back half of the decade.
WMAS Radiothon Brings in $256K For Baystate Children’s Hospital
The annual 94.7 WMAS Radiothon for Baystate Children’s Hospital is celebrating another successful year. The Western Massachusetts station raised $256,235 to support pediatric care at the hospital - the region’s only full-service children’s medical center.
Women to Watch: Tambra Cherie; Roberts Broadcasting
(By Charese Frugé) Tambra Cherie is an On Air Radio & Television Personality, Entertainment News Correspondent, Author, Entrepreneur, and Spokesperson based out of Jackson, MS. She’s the Midday Host on Roberts Broadcasting's WRBJ 97.7.
The Hall of Fame Mindset
(By James Bahm) When I was growing up, my hero failed over 70% of the time. Despite this, I pretended to be this person when I gathered with my friends. I’d stand like they did. Run like they did. If they could do it, I could do it.
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