Padres Games Moving to Entercom FM
Entercom CEO David Field announced on the company earnings call Monday that modern rocker KBZT-FM (94.9) will begin carrying the games in 2017. Padres baseball is now heard on 1090 AM which is owned by Broadcast Company of the Americas.
Trump Using More Radio
Media Monitors is reporting that Republican Presidential hopeful Donald Trump ran more radio spots last week, moving him into second place on their chart, behind Bernie Sanders.
Field: It Was A Terrific Quarter
Radio earnings season is underway and Entercom reported its Q1 revenue Monday morning and got radio off to an incredible start. Entercom CEO David Field said Entercom started the year off on a great note, delivering an outstanding first quarter. Same-station revenue was up 6% for the quarter. Q2 is pacing up 4% on a same-station basis.
Are You Ready To Win A Marconi?
The NAB is now accepting nominations for the 2016 NAB Marconi Radio Awards. Your deadline to nominate is May 31. Finalists will be announced in July.
Rising Through The Ranks Scholarships Available
The 9th Annual "Rising Through the Ranks" course dedicated to the support and advancement of women in radio sales management is open for submissions. The RAB, BMI, and the Mentoring and Inspiring Women in Radio Group will present the ninth annual “Rising Through the Ranks” Seminar August 24-25 at BMI’s Nashville office. BMI is again offering 20 scholarships for the program.
Data You Need To Bring in More Auto Dollars
(by Bob McCurdy) I Just heard that one of the auto agencies that we had “saved” in late 2015 from going mostly Digital/TV at the Media Director level, just did so, cutting out their radio. The job of getting these dollars back now will not be easy. This speaks to the importance of a couple of things. First, getting to the real key decision maker at the agency.
Big April For Auto Sales Expected
Radio's biggest ad category is expected to report strong numbers for April, according to both J.D. Power and LMC Automotive. U.S. total light vehicle sales are expected to rise 4.9 percent to 1.523 million vehicles, for an annualized rate of 17.6 million vehicles.
Data Doesn’t Convince Us. Stories Do.
(By Roy Williams) Facts are stacked like bricks to become a tower. Do you see it? But a story is a wave that takes you on a journey and leaves the memory of the tower far behind. Facts are solid. Stories are seductive.
The Sad Truth About Marketing Directors
(By Paul Weyland) Broadcast stations bring me into their markets to visit with their local direct clients. Recently I was working with a European broadcasting company. They had arranged back-to-back meetings with me and potential local direct clients. Most of those meetings turned out great. That's right, "most."
Using Video In 2016
(Loyd Ford) Video is not going away. You’ve seen this with Facebook Live, but you should be picking up on this just by looking at the difference in those things you share that are text, photo, and video. We thought we would share a few ways to encourage planning to make your rock star videos come alive in 2016.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
