Myers: Hispanic Media To Increase 7.9% in 2016

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Media Ecologist Jack Myers says marketers invested $5.7 billion in Hispanic media in 2015 which was down 6.6% from 2014. However, Myers says in 2016 spending will rebound nicely. The MyersBizNet Hispanic media report projects marketers will increase spending 7.9% in 2016, with average annual growth of 1.3% through 2020. Myers says Hispanic Radio will increase 8% in 2016 to $683 million, decline over 9% in 2017 and increase another 9% in 2018. Read more about the Myers report HERE.

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