Look Who’s Back On Top
After several weeks dropping down the Media Monitors weekly chart, The Home Depot returned to number one last week by airing 45,558 commercials on radio stations all over the country.
21 Graduate From Radio Leadership Program
The RAB, in conjunction with BMI and the Mentoring and Inspiring Women in Radio Group has completed its ninth annual Rising Through the Ranks Women in Radio Management & Leadership Training Program. Here's a list of the 2016 graduates.
New Country Format Available
Folger Media has launched the BLAKE FM brand, a new 24/7 New country format, which is a product from programmer Joel Folger.
Inside The Mind of a Great Salesperson
On Thursday, September 22 at The Radio Show in Nashville, Radio Ink magazine will be introducing the industry to radio’s most successful Sales Managers, General Managers, Digital Sellers, and Account Executives. Thanks to the Radio Advertising Bureau, we are able to recognize these industry greats every year with awards named in honor of Wayne Cornils, who worked for the RAB for many years and was one of radio’s greatest ambassadors.
TTWN Signs Deal With Weather Intelligence Company
Total Traffic & Weather Network (TTWN), and Baron, a global provider of weather intelligence, have announced a multi-year, data-collaboration partnership. The first integration is designed to enhance the connected car driving experience providing better road guidance, smoother commutes and increased safety.
“One Thing” — Revisited
(By Ronald Robinson) Some months ago, Eric Rhoads, Chairman of Radio Ink, was openly pondering. What, he wondered, would constitute “one thing” that, by its application, would launch commercial radio into higher vistas than those currently enjoyed by some in the industry.
Capitol To Host Race Relations Town Hall
Raleigh station "99.9 The Fan" will continue its “Fan Town Hall” series with the topic “Do today’s African-American athletes bear any responsibility to commenting on today’s social issues?” The event is tonight at 7 p.m. and will include a panel of sports luminaries.
U.S. Ad Growth To Hit Record $178 Billion
MediaPost has the details from London-based advertising researcher Warc, which is predicting the 2017 U.S. advertising market to grow at its fastest pace in six years. Warc is upgrading its earlier forecast for growth from 4.9% to 6%. The company says radio will decline 2.8%
Scant Radio Ownership Rule Changes
(By John Garziglia) Every four years, the FCC is required by law to review its ownership rules and determine whether the limitations are “necessary in the public interest as a result of competition” and to “repeal or modify any…no longer in the public interest.” The FCC finally released the results of its 2010 and 2014 Quadrennial Reviews in a 100-plus page opus titled “Second Report and Order.” Warning: there are few rule changes.
Understanding Reach And Frequency
(By Bob McCurdy) What’s the most effective way to schedule campaigns that limit commercial decay while maintaining consistent exposure and share-of-voice? Airing the messaging across as many dayparts and days as possible.