Headlines

Chief Growth Officer for Publicis Groupe, Rishad Tobaccowala, will headline the 2018 Radio Show Advertiser Breakfast, Thursday, September 27, in Orlando. In an address titled "The Future of Media – Intersection of Advertising and Technology," Tobaccowala will discuss the continued transformation of advertising, marketing, and technology.

Entercom and the NBA's Brooklyn Nets have reached a new multi-year agreement that extends the team’s broadcast rights with New York’s WFAN through the 2020-21 season. The rights include regular season and postseason games.

Nautel kicks off a new Webinar series this month with two “Tips n Tricks” sessions, followed in June by discussions on HD Radio in Canada and engineering recruitment and training issues. The Webinar' are free, run 45 minutes and are open to everyone.

Employees at Beasley Media Group stations HOT 96.9, 105.7 WROR, ALT 92.9, Country 102.5, and 98.5 The Sports Hub donated their time and support to Project Bread’s year-round effort to prevent and end hunger in Massachusetts at the 50th Walk for Hunger & 5K Run.

Thanks to Megan Black from Second Street as well as Tucker Young at Bryan Broadcasting Corporation for this week's Advertiser Success Story. Second Street and KNDE-FM in College Station, Texas, teamed up to generate five year-long leases, 110 new contacts for the client, and $3,500 in revenue for the radio station. Here's how they did it. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Major Garrett has been a familiar face in television news for years, first with Fox and now with CBS as its chief White House correspondent. Takeout is Garrett’s weekly podcast that covers politics, policy, and pop culture. Each episode is actually recorded over a meal at a Washington, D.C. restaurant.

(By Ronald Robinson) Not only does the print medium access our capacities for critical thinking, electronic media bypasses that -- leaving us more credulous and more gullible, more open to being influenced! We are more apt to believe the material that gets injected into us electronically.

(By Bob McCurdy) The first step toward creating an effective media campaign is determining who should be targeted with the messaging. Get this wrong and the odds of succeeding drop dramatically.

(By Randy Lane) Artist interviews can be a trouble spot in PPM when they aren't executed properly. Conversely, they can turn viral when the guest is part of the fun instead of the standard  Q&A session. Try playing Never Have I Ever with the next band that visits your studio.

(By Ryan Wrecker) Music discovery has become less organic and more calculated. A similar shift just happened in cable TV. Last year, Netflix surpassed cable television in subscribers, forcing the industry to rethink how they distribute and introduce content. Suddenly the restraints of strict network programming were lifted and left behind altogether. But what about radio?