In March, the National Association of Black Owned Broadcasters launched a “Use Your Power” campaign directed at listeners of African-American-targeted radio stations. Phase One of the campaign was designed to educate audiences about the $1.2 trillion dollar consumer buying power of African Americans and to encourage them to use that power wisely. NABOB announced Thursday it is ready to launch Phase Two.
In Phase Two, a series of 30-second public service announcements showcase African-American political power. NABOB President Jim Winston said, “As business owners, we recognize that educating our consumers is as important as educating our electorate. It is important that our audiences understand that there is a direct link between economic strength within our communities and political strength. The “Use Your Power” campaign will educate our audiences about that link, and then we will urge them to GET OUT AND VOTE!”
You can listen or download the PSAs HERE.
