Canada Ends Radio Renewals as FCC Eyes Reform
As the United States’ broadcast regulator takes steps toward deregulation, an even more dramatic parallel is emerging to the north. Canada's counterpart to the FCC has announced that radio stations will no longer need to apply for license renewals.
The Fix for Radio Ads Isn’t Targeting, It’s Better Creative
Ads falling short of expectations? The real ROI is hiding in plain sound: creative. New analysis from Cumulus Media Chief Insights Officer Pierre Bouvard proves that the story, not the spreadsheet, drives sales, and for radio, emotion outperforms all algorithms.
The Two Sides of Politics
(Mike McVay) A week doesn’t go by that I am not talking to friends and colleagues on both sides of the political aisle. Despite the belief that there are two teams (political parties) that are extremely different in their beliefs, it’s not what the research supports.
When Radio Cares, It Wins
(John Shomby) Radio’s digital problem isn’t technology; it’s effort. After seeing all that radio did, creatively, for the Taylor Swift album release, I was very encouraged… temporarily. The week after the Taylor release, discouragement returned.
The Game Gone In Milwaukee, As iHeart Station Claims The ‘B’
iHeartMedia Milwaukee has taken 97.3 The Game (WRNW) off the air, flipping the station from Sports to Adult Contemporary and rebranding it as B97.3. The move follows the layoff of the station’s sports staff in last week's sweeping company reduction in force.
Audacy Makes Monumental Deal For DC Sports Flagship Rights
Audacy and Monumental Sports & Entertainment are deepening their Washington, DC, sports alliance. A multi-year extension cements 106.7 The Fan as the flagship home for the Wizards and Capitals while expanding coverage across radio, television, and YouTube.
Data Shows Radio Winning Gen Z’s Trust as CMOs Reimagine Ads
At Advertising Week New York, top CMOs flipped the Gen Z script. Young audiences aren’t tuning out ads; they’re tuning out inauthenticity. And as recent data shows, radio’s blend of personality, trust, and local connection is winning their attention back.
Turning Cold Calling Upside Down
(Loyd Ford) You know the rep. Cold calling is intimidating and hard. Unless it isn’t. How can you and I reshape how we feel about cold calling and use it as an expandable tool to grow our sales?The real superpower of radio is relationships. And they are not all on the air.
Four Step Spot Creation
(Jeffrey Hedquist) What does your client want to do? Sell stuff. What do their customers want? Get their problems solved. What do you want? To create a campaign that accomplishes what your client wants. Here’s an easy way to generate content for that campaign:
BIA: Radio Deals Hit September Lull Before FCC Shutdown
September was one of the quietest months of the year for radio deal-making, according to new data from BIA Advisory Services. Only 24 commercial radio stations changed hands during the month, well below the average as the FCC opens deregulation talks.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
