How Radio Helped This Financial Company Succeed
(By Rob Dumke) Getting noticed in one of the top five banking markets in the country and the third-largest radio market in the U.S. is a daunting task. Matt Doubleday, CMO for Wintrust Financial Corp. of Chicago, does it every day... with radio.
Nielsen’s Local NMI Branching Out
News from Nielsen that Local Nielsen Media Impact, which provides local media planning and cross-channel optimization across local TV and radio, is expanding to include 19 additional markets.
Entravision Strikes Radio Gold
Soccer is a big deal to many people. Latinos in particular have a passion for the game. Entravision will air the 15th biennial CONCACAF Gold Cup soccer tournament live on its radio stations, for the advantage of Latino Americans.
Does Radio Do A Good Job Covering News?
Bob Papper is Emeritus Distinguished Professor of Journalism at Hofstra University. Papper has been producing the annual RTDNA/Lawrence Herbert School of Communication at Hofstra Newsroom Survey for 25 years. His latest study is out and we spoke to him about his findings.
Will The MRC Do Away With The “Click?”
Imagine how much more of a fair playing field radio would be on if digital was actually judged on results rather than clicks and other forms of measurement that can easily be manipulated by bots?
There Is No Going Back
(By Bob McCurdy) Have a problem with the current attribution analytics methodology? Try finding one that quantifies brand health/growth. Better yet, try affording it and then even providing the data in the same year.
Senate Committee Passes PIRATE Act
At a snail's pace, the United States government appears to be heading in the direction of giving the FCC more tools to fight pirate radio operators. You would think if there was one "no-brainer" issue that could pass quickly it would be this one. But not in Washington.
Nielsen Teams With Reatro Software
Reatro Ventures announced on Wednesday its affiliate relations software, ARC, has officially become a recognized software solutions provider of Nielsen data.
One Thing That Will Transform Your Sales
(By Lisa Thal) In sales, our one true job description is to create more revenue than expected. I do understand that we have many layers of responsibilities, and it’s easy to lose focus. So, I ask, what is the one thing you can get focused on right now to help your revenue?
Westwood One’s Special Memorial Day Content
Westwood One News goes back 80 years into its archives to present America on the Eve of War, a half-hour special available to affiliates on Memorial Day Weekend.
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