Study: Text and YouTube Lead in Reaching Ratings Respondents
As fall ratings loom, NuVoodoo’s latest study zeroes in on the listeners who matter most: those in the sample. The research reveals surprising insights into where they can be reached, from text messaging to YouTube, reshaping how stations should plan promotions.
Paige Nienaber’s Midweek Idea Dump: The Newspaper Game
There is stuff out there every day that we can take and play around with for content. During their 20-year reign at #1 in DC, Jay Stevens at WPGC would do The Newspaper Game. He’d get everyone around the conference room table and give them each that day’s Post.
Grandma’s Got Instagram: Does Your Digital Strategy Keep Up?
(Josh Brown) For years, many in radio have operated under a common misnomer: social media is for young people, but the reality tells a very different story, and radio executives who ignore it are leaving enormous opportunities on the table.
Shula’s ‘Patriot’ To Gain Nearly Full Buffalo FM Coverage by 2026
After selling off his Key West FM, Radio One Buffalo owner Buddy Shula is all in on the City of Good Neighbors, as he prepares to bring his new AM Conservative Talk brand, 1270 The Patriot (WUSW-AM), to FM listeners across the Niagara Falls region.
Carr Opening Long-Delayed 2022 Review of FCC Radio Caps
The FCC appears to finally be ready to crack open the 2022 Quadrennial Review, and for the first time in a long time, radio’s ownership limits appear to legitimately be on the table with a vote scheduled for the Commission's September meeting.
Those Who Know News/Talk, Know Better
(Mike McVay) Spoken word radio, that is, News and Talk, has a mountain of challenges to climb: the impact of social media, local versus national, talent credibility, Nielsen’s 3-minute measurement adjustment, and an aging audience. Heavy topics.
Redefining Radio With Transparency
(John Shomby) Ever order a pizza from Domino’s and experience their amazing pizza tracker? You may have used it to follow your pizza’s journey from the store to your doorstep. Since its introduction more than ten years ago, the world has become full of “pizza trackers.”
Cumulus’ Bouvard Publishes Audio Planning Guide For Advertisers
Advertisers have no shortage of places to spend their money, but the data keeps pointing them back to AM/FM. That’s the clear message in a new Audio Planning Guide from Cumulus Media and Westwood One, built under Chief Insights Officer Pierre Bouvard.
Main Street Leaders to Share Growth Strategies at Forecast 2026
With revenue growth predicted for terrestrial radio in 2026, local broadcasters will take center stage at Forecast 2026, examining the resilience of operators who continue to post profits and giving a look into their playbooks and ongoing expansion efforts.
National Radio Advertisers Settle Quickly After Labor Day
It may have been a holiday week, but it would be difficult to guess that by looking at the week's top national radio advertisers. After a very unusual lead-up full of surprise names, the airwaves quickly returned to business as usual, even with Labor Day Monday.
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