From Ratings to Relationships: Do You Know The Difference?
(John Shomby) If you’ve been in radio long enough, you’ve seen this movie before. The plot hasn’t changed much; just the tools. Once upon a time, the obsession was with ratings. Then it was web traffic. Now it’s followers. Same addiction. Different drug.
CRS and Radio Vendor Alliance Partner for Pre-Show Forum
For the first time, Country Radio Seminar is getting three pre-show seminars focused on the next era of radio operations, ranging from music programming and AI innovation to digital strategy and revenue growth, in conjunction with the Radio Vendor Alliance.
Seattle’s KXXO Gets Bilingual With $1.5 Million Bustos Buy
Bustos Media has completed its $1.5 million acquisition of KXXO 96.1 in Olympia, WA, officially rebranding the Seattle-serving signal as X96.1 FM, a new Latin Pop bilingual format. The purchase from David Rauh's 3 Cities Inc. is closed following FCC approval.
Research Shows AM/FM Keeps Winning for Healthcare Brands
For healthcare marketers searching for connection and credibility, the answer may be on the dial. A new Katz Analytics study finds AM/FM radio lifting awareness, familiarity, and trust for an online healthcare brand across eight major US markets.
‘Early and Often’ Branding Helps Audio Ads Outperform TV, Digital
Radio sellers are long familiar with reach and repetition, but that latter quality should go beyond scheduling to make your ads work. A new analysis finds that ads mentioning the brand "early and often" aren’t just heard, they’re driving results that rival digital and TV.
Brendan Carr Addresses FCC Standstill as Shutdown Drags On
With still no end to the ongoing federal government shutdown in sight, FCC Chair Brendan Carr is lamenting “a fair number of negative consequences” for the agency, slowing its core operations and jeopardizing critical communications work across the country.
Radio Remains the Soundtrack of the Holiday Season, Katz Finds
With Halloween this Friday, the deluge of Holiday format flips is now less than a week away. It's one of radio's most famous ratings tactics, but does it still work? New Katz Media Group data fills in the gaps on the state of seasonal cheer for stations as the year closes out.
TelevisaUnivision Q3 Revenue Down as US Ads Slip
Always one of the first major US radio operators to report earnings, TelevisaUnivision revealed a 3% year-over-year revenue decline in the third quarter, as rising subscription and licensing revenue continued to offset, but not fully replace, ad weakness.
How To Find the Real Magic Moment in Sales
(Loyd Ford) Everything seems to focus on closing, closing, closing. You and I both know that it takes a lot of activity to get to that moment. The more committed you are to keeping your activity high, the more your sales will rise. But what about the magic in sales?
Less Info + More Heart = Better Commercial Results
(Jeffrey Hedquist) The people we try to reach with our messages don’t need more information. They’re already drowning in information. They need to be touched, moved, heard, and inspired. Information doesn’t sell; it’s just more… information.
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