(by Wayne Ens) I’m angry at radio’s resolve to take a back seat to digital. While I don’t deny the powerful role of digital in marketing, digital budgets should be coming from print, direct mail, and yellow pages, not from radio. In fact, radio should be perfectly positioned for revenue increases.
It was a DUI setup during the 2013 lawsuit between Bubba The Love Sponge and Todd Schnitt in Tampa that could wind up getting Bubba's former lawyers disbarred.
The two organizations have been working together for 10 years now and celebrate that decade-long partnership with a new long-term renewal. Premiere Networks represents The Mix Group in advertising sales. Since partnering with Premiere in 2005, The Mix Group has grown from 35 stations to more than 900 and has seen over 1,200% growth in revenues.
Country Radio Seminar and the COPD Foundation have partnered to offer chronic obstructive pulmonary disease (COPD) screenings at CRS 2016. Screenings will take place throughout the 3-day event, held Feb. 8-10 at Omni Nashville.
Radio Ink is excited to announce a new series of podcasts for managers. Each Monday a new podcast will be posted to our website, featuring some of the best managers in the country, both in the radio industry - and outside the radio industry. We kick off this new series with My Home Team Media President Susan Luchese as she describes her rise through the ranks in radio. Susan was mentored by the likes of Kirby Confer, Barry Drake, John King and others. She now leads 60 people on a daily basis. Her enthusiasm for radio is incredible and her knowledge of all things digital is second to none. LISTEN HERE. If you have any questions for Susan you can contact her at [email protected]
You may remember Williams, who became a national star when a video of a homeless Williams went viral. It showed Williams, who has a great radio voice, panhandling in Ohio. His fame and a $400 book deal didn't help him clean up his struggle with drugs and alcohol and he was back out on the street. WVKO in Columbus has put Williams back on the air.
(by Roy Williams) What I’m sharing with you today is true of radio, but it’s also true of every other business. Your radio station is approaching an intersection. The light is green. Turn left, and you’re headed toward Excellence. Turn right, and you’re headed toward another kind of Excellence.
(by Ron Robinson) Like Igor, radio seems to have no consciousness of its own debilitating deformity – its “hump.” Now, I understand this is a claim that might generate a few unforced snorts of righteous indignation. Yet, I maintain: Any shouts of outrage are, essentially, a representation of “hump denial.”
If you think Borrell's prediction of 37% growth in digital ad spend in 2016 is crazy, consider this: In 2015, local digital ad spend grew by 35% and Borrell is making that bold prediction for 2016 based on a survey that showed nearly 60% of SMBs plan to increase digital advertising. Borrell projects that in 2016 local businesses will spend nearly $66 Billion on some form of digital advertising.
And this revenue will come from Run of Site Display, Targeted Display, Email, Paid Search and Online Audio according to Borrell. New York City will scoop up $3.5 Billion of the $65 Billion Borrell projects will come from 53 markets the company surveyed in its latest report.