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(By Rick Fink) Show me a good prospector and I’ll show you a good media rep. When working with and training media sales reps, we always suggest that there are two styles of prospecting... prospecting “hard” and prospecting “smart”.

(By Laurie Kahn) It seems like the younger generation wants immediate results so often get frustrated at the prospect of sales taking so long to build. How can we set realistic expectations without scaring them away?

As Chief Programming Officer Pat Paxton continues to lead that division for Entercom and said this enhanced leadership team "will supplement our premium content offering throughout our portfolio and ensure we have the premier collection of personalities engaging deeply with our audiences nationwide."

WDRV-FM’s Sherman & Tingle Show recently completed its 4th annual Give a Vet a Pet campaign. In partnership with the American Veterans Service Dog Academy, the show challenged Chicagoland to contribute enough money in one week to provide five service dogs to local veterans suffering from PTSD. 

93.7 The Fan (KDKA-FM) will continue to be the Pittsburgh Pirates flagship radio station. The station has been the flagship since 2012.

Since early 2020 Triton Digital has been producing podcast charts that include the top networks and the top shows. iHeart has never participated in the Triton charts, choosing Podtrac instead.

It will be interesting to see if other radio companies follow iHeart's lead and reveal exactly how much revenue they are generating from podcasting. For the most part radio has been touting big podcast revenue increases but burying the actual number as digital revenue.

(By Buzz Knight) I recently came across two great reads that I wanted to share with you. They remind us that every level of success starts by maximizing your team and building a strong leadership foundation. 

That's what iHeart CEO Bob Pittman said Thursday evening when the company reported Q4 and full year 2020 earnings. Revenue was down 9% in the 4th quarter, with broadcast down 19%, network off 16% and digital up 53%, including a 100% jump in podcasting revenue.

Before its Q4 earnings call Thursday iHeart announced a new operating structure under which its Digital Audio Group business, which includes iHeartRadio and podcasting, will now report its financials separately from the Multiplatform Group business, which includes radio.