Benefit from Your Market’s New Profile
(By Charlie Sislen) Past columns have emphasized the value of knowing your market’s profile. Understanding and communicating the population composition to potential advertisers can help you position your audience as an essential part of an advertising buy.
Raising Prices Without Losing Customers
(By Rick Fink) Everything is going up in price…gas prices, grocery prices, menu prices, lumber, clothing, even toys, and candy prices. For local business owners, making the decision to increase their prices can be agonizing.
Get Creative With Prospecting
(By Loyd Ford) You are a brand or you are a commodity. This is the same for you as it is for the radio stations you sell. Become a brand.
Veterans Day Weekend Special
The Fisher House Foundation in partnership with The Jeff Wyatt Group is offering a free special program. “The Fisher House Story – Peace of Mind and a Place to Heal” is a radio special provided in varying lengths for News/Talk Radio stations as well as a 30-minute public affairs show.
New Flagship For Butler Basketball
The Butler Bulldogs have named WXNT CBS Sports 1430 in Indianapolis as the new flagship home for men's basketball. Cumulus also agreed to promote the Bulldogs on its cluster of owned stations.
Christmas Spirit For Seattle’s 105.3
KCMS/SPIRIT 105.3 launches a 47-day format flip to all-Christmas music today. Christmas Spirit 105.3 will run through Christmas on the Christian Adult Contemporary station.
KOOL Christmas Flip Twin Cities
KOOL-108 has turned on the 24/7 holiday music. The flip last Friday featured six iHeartRadio stations playing the same song to kick-off the holiday season.
Cumulus Detroit Toys For Tots
The Cumulus stations in the Motor City and U.S. Marine Corps have kicked off the 2021 Toys For Tots Drive. 96.3 WDVD, New Country 93.1 (WDRQ) and 760 WJR are all working on the drive.
iHeart Will Be Back to 2019 Revenue Levels This Year
iHeartMedia's $483.5 million in Q3 radio advertising revenue (up 19.5%) helped the company edge closer to 2019 revenue levels, a goal every radio company is trying to reach as the country gets back to normal, following an economy-crippling world-wide pandemic.
Liggins Plan B Could Be To Grow Radio Footprint
After stating he was very bummed out that the voters in Richmond voted down Urban One's plan for a casino in that community this week, CEO Alfred Liggins said the company now has a lot of cash and growing its radio division is an option on the table.
Our Print Magazine: Radio Ink
2026 Radio Wayne Awards Finalists
Sales Tips for Your Best Q4
