Headlines

(By Charlie Sislen) There are numerous ways to position your listeners to potential advertisers. To the experienced media buyer, a sales rep often uses ratings and cost per point. However, when dealing with direct advertisers, it’s advisable to refer to your listeners as consumers. 

Twelve members of the House and one Senator have added their support to a resolution opposing "any new performance fee or tax on local. The Local Radio Freedom Act now has 124 cosponsors in the House and 15 in the Senate.

Making a podcast pitch here and there from the rebroadcast of your morning show is not going to move the needle much if your goal is to get in on the cash accumulating in the podcasting space. You CAN make money podcasting if you have a winning strategy. Radio Ink will introduce you to a boatload of podcast revenue generating winners this coming July.

(By Randy Lane) Last week on Clubhouse, Loyd Ford asked me about talent coaching challenges. There are many that range from once-great shows that are in decline to new and inexperienced shows trying to find themselves. The most frustrating challenge...

Audacy Sacramento has launched Audacy Serves in an effort to "amplify the voices, experiences, and work that supports Diversity, Equity and Inclusion." The program offers a multi-channel platform to elevate and celebrate organizations in the Sacramento community that strive to better the lives of its residents.

(By Mike McVay) The work world has been slowly returning to normal, and despite many businesses continuing to Work from Home, we’re seeing listening levels start to improve. There’s still a way to go as Persons Using Measured Media (PUMM) levels are lagging behind share levels.

(By Laurie Kahn) Wow, what a roller coaster talent acquisition has gone through. If you find yourself also struggling to hire, here are some things to think about.

(By Loyd Ford) Radio is creativity, speed, being nimble, right? What about telling a story? That’s our thing, too, right? We use imagination in the mind of our listeners to craft compelling ads that deliver customers.

Long-time iHeart Boston host Matty Siegel was back in his KISS 108 morning show chair Thursday, one day after the 71-year old said he was quitting after management told him to stop talking about Demi Lavato.

On Thursday Xperi's DTS and Cumulus Media jointly announced the integration of all 415 Cumulus radio stations into the DTS AutoStage connected car infotainment platform.