Five Studies Show How AM/FM Wins For Tax Prep Companies
With weeks until the 2024 tax season, five new studies should be enough to convince accountants and tax prep services about the power of radio. The data reveals the best formats, times of the week, and ways to drive significant web traffic.
Performance Rights Giant BMI Sells To New Mountain Capital
After months of rumors, BMI has confirmed it is being acquired by investment firm New Mountain Capital, LLC. Mike O'Neill will sustain his leadership role as BMI's President & CEO post-sale as New Mountain lays down a new business strategy.
Don’t Touch That Dial: AM/FM Leads In Ad Attentiveness
Many in radio have surrendered to the notion that when the commercial break comes on, the listener tunes out - maybe to their own thoughts, maybe to another station entirely - but as it turns out, that's not the case at all according to a MARU/Matchbox survey.
Veritonic: Advertisers Heat Up On Audio As Digital Options Grow
As brands follow in the footsteps of P&G in bracing major campaigns with the reach of radio and podcasts, perceptions about audio marketing continue on an upward trajectory. New year-end data from Veritonic is emphasizing the strength of audio ads.
LeGeyt Is ‘Optimistic’ About Both AM And Anna Gomez For 2024
The buzz surrounding the AM For Every Vehicle Act was top of mind at Forecast 2024, but no more so than when NAB President Curtis LeGeyt took the stage for a session on what FCC, legal, and regulatory issues broadcasters will likely face in the year ahead.
Forrester’s 2024 Marketing Forecast: AI, Privacy, and Less Risk
In the wake of brands seeing financial backlash from taking a stance on politicized social issues on both sides of the aisle, Forrester’s 2024 consumer marketing predictions suggest a significant shift in CMO strategies to an environment of practicality over purpose.
Salem Has Rare Digital Dip In Q3, Expects Double Digit Rebound
Salem Media Group's Q3 2023 results echo what has been a common thread through radio this earnings call season: decline. CEO David Santrella provided a candid overview of the broadcast division's 4.2% revenue dip alongside digital.
NAB Fights Back As Automakers Try To Wriggle Away From AM
After a bitter blog post targeting the radio industry from an automaker interest group, the NAB is firing back on behalf of AM radio, putting claims that leaving AM in EVs will cost the auto industry $3.8 billion under the microscope.
Radio History Matters: A Conversation With LABF’s Laura Schnitker
The Library of American Broadcasting Foundation seeks to preserve radio's place in history through its mission of preservation and dissemination. To discuss this monumental undertaking, Radio Ink had a conversation with Laura Schnitker, Ph.D, at the University of Maryland.
Urban One Already Has A New Casino Site In Mind Post-Richmond
Even as Urban One's second shot at its much-desired Richmond, VA casino failed by a wide margin, CEO Alfred Liggins has already revealed his contingency plan, including a likely city just 23 minutes from the originally planned site.
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