Gen Z Still Tuned In To Radio Despite Streaming Upswing
Gen Z has grown up with more entertainment options than any generation before, giving AM/FM more than its fair share of competition. Yet the fears that the kids aren't listening to radio anymore appear to remain unfounded, even with on-demand audio pulling ahead.
Local Brands Can Find A Gen Z Connection Via Radio’s Influencers
As the "original influencers," radio personalities have been at the forefront of creator-generated content long before it was called that. Now new data shows the power in all brands harnessing that content, which provides plenty of opportunity for local radio.
NAB Raises Concerns Over Proposed FM Broadcast Station Class
In June, the Federal Communications Commission announced it is considering the creation of a new FM broadcasting class, designated as "A10." Now the National Association of Broadcasters is urging the FCC to proceed with caution on the matter.
Radio As Kingmaker: AM/FM Took A Pest Control Shop To The Top
Over the past three decades, Steve Hotsenpiller has grown his Missouri pest control business from a single truck into the leading service in the region. The secret to his success? A steadfast commitment to radio advertising.
Ethics Inquiry Urged for FCC’s Carr Over Project 2025 Participation
It was briefly mentioned at a recent budget hearing; now House Democrats are calling for an ethics investigation into FCC Commissioner Brendan Carr for potential misuse of his official position by contributing to the highly controversial "Project 2025" policy document.
Nielsen: Radio Listeners Are Primed And Ready For E-Commerce
What does radio have to do with Amazon Prime Day? Research shows that heavy audio consumers, particularly those who frequently listen to AM/FM and podcasts, give online retailers a unique advantage that Amazon might not necessarily bank on - but it should.
Welcome To The New Radio Ink
(By Deborah Parenti) Today marks two debuts for Radio Ink. As is our custom in July, this month’s issue of Radio Ink Magazine reveals the list of 2024’s Most Powerful People in Radio. It’s a list that the industry, our readers, and we have taken seriously since 1996.
Here’s Your Sign: Audio Ads Outshine Billboards In Recall
It's been well-documented by now that radio outperforms over-the-air television as a mass reach medium, but what about radio's effectiveness versus over traditional advertising? A new report suggests that audio may have a leg up on another old rival: out-of-home.
Former FCC Chair Wheeler: US Lawmakers ‘Failed’ To Rein In AI
As the Federal Communications Commission seeks to combat bad actors in the realm of generative artificial intelligence, former FCC Chairman Tom Wheeler is expressing his belief that the United States policymakers have "failed" in regulating AI.
FCC Sets Date and Deadlines For FM Duplication Rule’s Return
In June, the Federal Communications Commission voted to reinstate the radio duplication rule for commercial FM stations, following a petition from the musicFIRST Coalition, Future of Music Coalition, and REC Networks. Now we know the date that rule returns.
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