Audiences Remain Loyal To Radio Ads, But A Disconnect Remains
As the digital age accelerates competition, radio remains a significant player in the advertising landscape but faces a serious problem according to new research. AM/FM has one of the highest percentages of ad listenership, but it scores lowest in ad relevance.
How Hispanic Radio Is Shaping The Sound of Politics In 2024
Both Democrats and Republicans have been paying more attention to AM/FM radio to gain multicultural voters ahead of November. Radio Ink talked with Nueva Network CEO Jose Villafañe about the heightened importance of Hispanic radio in the 2024 election cycle.
Five Automakers Band Together For Anti-AM Radio Lobbying
Even as the AM For Every Vehicle Act gains majority support in the US House of Representatives and nears a simple majority in the Senate, automakers increased their fourth-quarter lobbying efforts to prevent a government mandate of AM radio in cars.
Radio Ink’s Countdown to NAB Show 2024: Xperi’s Joe D’Angelo
Radio Ink is counting down to NAB Show 2024 by having conversations with some of radio’s biggest innovators in the weeks leading up to April 13-17. Today we talk tech with Xperi SVP of Global Radio and Digital Audio Joe D'Angelo.
Local News Radio ‘Critical’ In Crises Like Baltimore Bridge Collapse
When Baltimore’s Key Bridge collapsed early Tuesday morning, radio was there in the first hours to serve its community. Radio Ink talks with Craig Swagler, General Manager of Baltimore's NPR affiliate WYPR, about local news radio's importance in a crisis.
Even After The Buzzer, Radio Outperforms For College Basketball
As morning shows and radio hosts across the US discuss the first two rounds of March Madness today, new data is highlighting how radio reaches college basketball fans before, during, and after the games and can be an advertiser's "Most Valuable Platform."
Pop Plunges, Country Surges In 2023 Radio Format Analysis
ChartCipher, an AI-powered analytics platform focused on hit songs, has unveiled three key trends of Billboard’s Radio Songs chart for the year 2023. The data reveals great, yet unsurprising, news for Country music with a warning for Pop as it hits a 23-year low.
Radio Ink’s Countdown To NAB Show 2024: Jacobs Media
Radio Ink is counting down to NAB Show 2024 at the Las Vegas Convention Center with some of radio’s biggest innovators in the weeks leading up to April 13-17. To open, we sit down with Jacobs Media President Fred Jacobs and General Manager Paul Jacobs.
‘You Belong Here’ and Beyond: Michelle Duke Talks Radio’s Future
With recruitment remaining a key pain point for radio, Radio Ink sat down with Michelle Duke, President of the NAB Leadership Foundation, about the birth of the "You Belong Here" initiative and what it takes for stations to win over young talent.
Marketers Show Marked Confidence In AM/FM Advertising
A new report suggests that the advertising industry is heading towards a robust growth period, marked by increased spending, strategic brand investment, and innovative uses of AI, with advertisers experiencing more confidence in backing AM/FM budgets.
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