Advertiser Success Stories

Merschman Seeds is an independent seed company in West Point, Iowa. The multimillion-dollar operation prides itself on being able to compete with what Merschman calls the “BS Companies.” Radio has played a big part in that success. Our weekly advertiser success stories are sponsored by SPECbyte.com

This advertiser success story is from KCLR-FM, a Zimmer Radio Group station in Columbia, MO. According to Megan Black at Second Street, the company that helped KCLR execute the idea, the client took in $9,000 from the idea, over 75 hot leads and 240 opt-ins. And for KCLE it was a $2,500 sale. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

Borrell's Local Marketing trends podcast is offering part two of a three part series on 'Flops, Triumphs, & Future of Digital Agencies'. Last week the focus was on failed agencies, this week it is success stories.

Family owned Kelly’s Kawasaki in Phoenix has been in business since 1980. Paul Duplantis is in charge of advertising for the business. His approach to marketing is to do everything possible to make the customer happy. Let's find out how radio helped Duplantis achieve his goals. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Sam Darling purchased a neglected funeral home in Auburn, NY, in 2015. At the time, his was one of seven funeral homes serving 28,000 people. Needless to say there was a lot of competition for funeral services. So what did Darling do to stand out from the crowd? He turned to the theatre-of-the-mind medium of course. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Thanks to Megan Black from Second Street as well as Tucker Young at Bryan Broadcasting Corporation for this week's Advertiser Success Story. Second Street and KNDE-FM in College Station, Texas, teamed up to generate five year-long leases, 110 new contacts for the client, and $3,500 in revenue for the radio station. Here's how they did it. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Joseph Abboud has been designing and creating styles and trends in fashion for men for three decades. Abboud, who was a frequent guest on Imus in the Morning, is now a regular on Imus successor Bernie and Sid in the Morning on Cumulus’s WABC/New York. Our weekly advertiser success stories are sponsored by  SPECbyte.com.

Our thanks to Bob Quick for sharing this awesome advertiser success story with Radio Ink. Bob is the Manager of Radio Partnerships-Sales for Motor Racing Network – “The Voice of NASCAR.” (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

Jeff Kahane (pictured here) started his law firm 14 years ago with one paralegal. Today, the firm has 40 employees, including 18 lawyers covering every aspect of the law. Over the last two years Kahane has been using radio to help grow his business even more, which is happening, despite Calgary's economy experiencing tough times due to crashing oil prices.

Our thanks to Lisa Thal for sharing this success story that shows the power of radio, the power of local personalities and how local communities respond when radio asks them for help. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)