Our thanks to Pete Cloutier and the team at Regional Radio in upstate New York for introducing us to Bob Kellogg who runs 15 New York locations of Warren Tire Service, which was was created in 1983. Kellogg took over running the business after serving in the Navy for 14 years. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).
Our thanks to Bob Quick for sharing this awesome advertiser success story with Radio Ink. Bob is the Manager of Radio Partnerships-Sales for Motor Racing Network – “The Voice of NASCAR.” (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).
This advertiser success story is from KCLR-FM, a Zimmer Radio Group station in Columbia, MO. According to Megan Black at Second Street, the company that helped KCLR execute the idea, the client took in $9,000 from the idea, over 75 hot leads and 240 opt-ins. And for KCLE it was a $2,500 sale. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).
Our thanks to Rod Schwartz for introducing us to Dr. James DeVleming, an optometrist in Pullman, WA. DeVleming has been doing a series of informational features called "Ask Dr. DeVleming" on a daily basis for over 20 years now. Those features have helped DeVleming establish himself as the eye care authority in town. As you can hear in this sample, he rarely says "Come see me." His approach to marketing is to: "Talk to your eye care professional," a very counter-intuitive, and effective, way to advertise. Our weekly advertiser success stories are sponsored by Sun & Fun Media.
Thanks to Megan Black from Second Street and Tucker Young from Bryan Broadcasting for sharing our latest advertiser success story. "Mathnasium, The Math Learning Center" needed a little jolt of success to drive more customers to its College Station, TX, franchise. Young, the Operations Manager at KPWJ-FM, and Second Street came up with a killer idea that not only netted the station a $3,000 sale but also had the client hootin' and hollerin' with happiness.Our weekly success stories are sponsored by Sun & Fun Media.
Our thanks to Tommy Tatum, Larry Fuss, and the team at the Delta Radio Group in Greenville, MS, for introducing us to the owners of The Vapor Shak. The Vapor Shak is owned by Michael and Frankie Street in Greenville and they are becoming a wildly successful business in that town....thanks to radio. Our weekly success stories are sponsored by Sun & Fun Media.
The Merlin chain was launched in Chicagoland back in 1975 and has grown into 27 locations throughout Chicagoland. Radio, and Cumulus Media in Chicago, is a huge part of their success. Let us explain how and why. Our weekly success stories are sponsored by Sun & Fun Media.
Our thanks to Halley Phillips from Big River Broadcasting in Florence, AL for this weeks success story. Big River teamed with Second Street for a killer Fathers Day Promotion. The name of the promotion was "Oakley Napa Lawn & Garden present "Deck Out Your Dad." Our weekly success stories are sponsored by Sun & Fun Media.
Jeffrey Zander is the owner of the Zander Insurance Group. His company is physically located in Nashville, however, thanks to his advertising partnership with syndicated talker Dave Ramsey his business has gone national. We interviewed Zander about that relationship with Ramsey, and how his business has grown thanks to the Ramsey partnership. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).