ADVERTISER SUCCESS STORIES

SPONSORED BY SUN & FUN MEDIA

Why This Advertiser Believes in Radio

Radio Ink conducted an interview with veteran auto dealer JT Gandolfo to pick his brain on how and why he advertises with radio so consistently, so you can take this success story to clients and prospects and push the power of radio. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Radio Brews Success For New York Funeral Home

Sam Darling purchased a neglected funeral home in Auburn, NY, in 2015. At the time, his was one of seven funeral homes serving 28,000 people. Needless to say there was a lot of competition for funeral services. So what did Darling do to stand out from the crowd? He turned to the theatre-of-the-mind medium of course. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Why Radio Works For Sleep Number Bed

Our thanks to syndicated talker Lars Larson for this weeks advertiser success story. Lars has been working with Sleep Number Bed for two decades and he reached out to Radio Ink to let us know how consistent radio advertising and great storytelling with live reads can be a gold mine for advertisers. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Radio is Yummy For Healthy Mamma

A big thanks to Tich McWilliams for bringing us this weeks Advertiser Success Story. Tich is a streetfighter at Tuned In Broadcasting's WRLT Lightning 100.1 in Nashville. Tich's client Trim Healthy Mamma used radio in a very creative way to help grow their lifestyle brand in Music City. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Why Great Ideas Always Win For Radio

Our thanks to Kate Lattimer-Maguire, Senior Account Executive for Alpha Media in Lincoln, for sharing this advertiser success story with us this week. Creative ideas Kate put in front of a client have resulted in a lucrative annual partnership for that client and for Kate's station. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Why I Switched From Newspaper To Radio

Andy Alcosser is the D.O.S. for Connoisseur Media in Milford, CT. Tony Bellantoni is a senior AE in the cluster. Andy and Tony introduced us to Bill Keough from Keough’s Paint & Hardware, which has two locations in Connecticut. It's a family-owned business, started in 1972 by Bill’s mom and dad. Keough gives a lot of the credit for his success to his use of radio and the relationship he’s built up over the years with Andy and Tony. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Grabbing Revenue From Your Local Government

Ray Carroll is an AE for Cumulus in Houston. Ray is also a 2018 Radio Ink Radio Wayne finalist and he'll be hearing his name announced with just a few others at the Radio Show this week in Orlando. Ray told us about one success he's been having with the City of Houston that continues to grow every year. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

The Power of Integration

Our thanks to Morgan Harrison for this weeks advertiser success story. Morgan (pictured here) is an Integrated Media Specialist for Cox Media Group in San Antonio and she shares a huge success she had with a local Credit Union account. Here are the details. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

How This AE Rocked It For MillerCoors

Thanks to Brittney Farrow (pictured) at Lightning 100.1 FM (WRLT), owned by Tuned In Broadcasting in Nashville. Britney tells us how she scored a big win for MillerCoors, local musicians, and of course, her radio station. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

Being Persistent Is The Key To Sales Success

Our thanks to 2018 Radio Ink Radio Wayne Streetfighter finalist Vedra Grant from Beasley Broadcast Group in Charlotte for sharing this advertiser success story with us. Vedra was consistently persistent with a local auto dealer and got the client back on the air. It was a great win for both Vedra and Beasley and a great success story for us to highlight this week. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).

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Our Print Magazine: Radio Ink


November 12, 2018

Cover Q&A: Havas Media Group
North America CEO
Colin Kinsella

Analysts Sound Off On Radio's Future

Managers Speak: What Radio Needs To Do Better

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