This advertiser success story is from KCLR-FM, a Zimmer Radio Group station in Columbia, MO. According to Megan Black at Second Street, the company that helped KCLR execute the idea, the client took in $9,000 from the idea, over 75 hot leads and 240 opt-ins. And for KCLE it was a $2,500 sale. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media).
Janelle Moffett is promoted from her GSM position at KTTS, KSPW, KRVI and KSGF in Springfield (MO). She replaces Rex Hansen who's retiring. Moffett has spent the past 17 years in Springfield, starting as an AE in 2001.
Our thanks to Cumulus Lake Charles, Lousiana's Local Sales Manager Scott Davis for introducing us to Able Plumbing owner Maury Harrington. Maury tells Radio Ink radio transformed his business. Get ready to hit print and head for the copy machine folks.
Radio Ink conducted an interview with veteran auto dealer JT Gandolfo to pick his brain on how and why he advertises with radio so consistently, so you can take this success story to clients and prospects and push the power of radio. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)
Sam Darling purchased a neglected funeral home in Auburn, NY, in 2015. At the time, his was one of seven funeral homes serving 28,000 people. Needless to say there was a lot of competition for funeral services. So what did Darling do to stand out from the crowd? He turned to the theatre-of-the-mind medium of course. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)
Our thanks to syndicated talker Lars Larson for this weeks advertiser success story. Lars has been working with Sleep Number Bed for two decades and he reached out to Radio Ink to let us know how consistent radio advertising and great storytelling with live reads can be a gold mine for advertisers. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)
A big thanks to Tich McWilliams for bringing us this weeks Advertiser Success Story. Tich is a streetfighter at Tuned In Broadcasting's WRLT Lightning 100.1 in Nashville. Tich's client Trim Healthy Mamma used radio in a very creative way to help grow their lifestyle brand in Music City. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)
Our thanks to Kate Lattimer-Maguire, Senior Account Executive for Alpha Media in Lincoln, for sharing this advertiser success story with us this week. Creative ideas Kate put in front of a client have resulted in a lucrative annual partnership for that client and for Kate's station. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)