Podcast host platform Podbean has announced three free podcast webinars focused on brand discoverability. These events aim to provide valuable insights and resources to help both brands and indie podcasters expand their reach and grow their audience. The events will be livestreamed on YouTube and LinkedIn for free.
The first event, “Discoverability for Brands: Amplify Your Reach,” will feature Pacific Content’s Russ More. More will share his expertise and discuss effective strategies tailored for branded podcasts and independent creators. Attendees will gain practical insights on enhancing discoverability, leveraging marketing channels, targeting ideal audiences, measuring success, optimizing SEO, collaborating with other podcasts, and improving their presence on podcast directories.
The second event, “Branded Podcasting: Amplifying Your Brand’s Voice with Lower Street,” will take place on July 27th. It will feature Lower Street CEO Harry Morton and Head of Sales Shannon Martin. They will engage in a dynamic discussion on discoverability strategies specifically catered to branded podcasts. Attendees will have the opportunity to gain insights on conducting show audits, in-app promotions, programmatic advertising, podcast audit processes, organic promotion strategies, PR tactics, collaboration opportunities, and host-read ads.
The final event of the free podcast webinars is in August and is exclusively for indie podcasters. Attendees will collect valuable insights and tips to enhance their show’s discoverability, attract new listeners, and navigate the competitive podcasting landscape.
