Spotify has introduced a new subscription tier tailored for audiobook enthusiasts. This latest addition allows subscribers to enjoy 15 hours of audiobook content from the streamer’s catalog of over 200,000 titles for $9.99 per month.
Spotify’s foray into audiobooks has seen the streaming service quickly secure an 11% share of the US audiobook market in the last quarter of 2023, contributing to a significant 28% market growth compared to the previous year.
Recognizing the surge in engagement with audiobooks, particularly a 45% uptick in daily interaction among free users, Spotify now offers the Audiobooks Access Tier.
The service’s 15-hour audiobook offering to premium subscribers in the UK, Australia, and the US has already outpaced Apple in listenership, although it still falls short of Amazon’s Audible. According to Bookstat, Spotify’s strategy is broadening the audiobook market, attracting new listeners rather than just drawing from existing Audible and Apple customers.
