Designed to foster collaboration between advertisers and female creators, podcast advertising sales network AdLarge has introduced the fwd. network. This new network offers access to exclusive female-focused digital content and audiences.
The fwd. network is dedicated to amplifying the stories, perspectives, and voices traditionally underrepresented in the audio landscape. With an array of shows spanning various topics, each offering a distinct viewpoint, the network aims to champion female-centric content.
In conjunction with the fwd. network launch, AdLarge is also unveiling a partnership with audio technology platform Consumable, aiming to expand the reach of audio advertising to female consumers by providing access to premium female-led and female-targeted content and audiences.
The partnership includes access to 250 million monthly audio impressions, audience curation through contextual data segments, and one of the largest networks of “female-first” audio ad inventory in the market.
AdLarge CEO Cathy Csukas said, “We are elated to announce our fwd. Network and our Consumable partnership today! Our focus has been and continues to be to serve female podcasters and their listeners by helping them build sustainable businesses while amplifying their voices and communities. This collaborative venture promises an optimal experience brimming with innovation and opportunities, providing advertisers with unprecedented reach and the means to connect seamlessly with a broad audience of female consumers at scale.”
Consumable CEO Mark Levin remarked, “Our exclusive partnership with AdLarge marks a milestone in the evolution of audio advertising. We are confident in delivering a groundbreaking advertising solution to both brands and audiences. We are particularly excited about our initial focus on curating female-focused audiences and strengthening equality through expanded media inclusion that aligns with our commitment to diversity and empowerment.”
