In his electric address at Radio Ink‘s Forecast 2024, famed marketer and MKHSTRY founder Jeff Charney hinted at an upcoming artificial intelligence offering from the collective. Today, the man behind the Aflac Duck and Progressive’s Flo revealed the ace up his sleeve: the MKHSTRY AI creative ideation engine.
MKHSTRY AI, conceptualized by the former Brand CMO of the Year, is designed to revolutionize the $350 billion marketing industry by training artificial intelligence to generate and refine high-impact marketing campaigns with a creative flair.
Charney showcased MKHSTRY AI to Radio Ink earlier in February, previewing the tool’s abilities. Unlike the widely available large language models like ChatGPT, MKHSTRY’s offering has been specifically designed to operate with the same thought process of a seasoned Fortune 500 Chief Marketing Officer.
While capable of creating national-level ad campaigns for major brands, the AI can bring that same level of Madison Avenue agency intelligence to medium and small markets.
Charney worked in the development each step of the way to instill his decades of expertise in the AI, enabling it to discern between more compelling and mediocre creative concepts. Not intended to be crutch, this differentiation is designed to spark “lightbulb” moments and accelerate the creative process from ideation to execution.
MKHSTRY AI isn’t just AI Charney – the tool also learns the preferences and decision making process of the user over time, offering AI-driven workshopping and becoming more intuitive and customized with each interaction.
The product is currently being rolled out to an existing client base within the MKHSTRY consultancy and a select group of brands.
Looking ahead, MKHSTRY will evaluate the initial testing phase to determine the future availability of MKHSTRY AI, potentially expanding on an invitation-only basis or to a wider consumer market. Marketers seeking to leverage this pioneering technology can seek early access at the MKHSTRY website via a waitlist.
Charney says, “I love this industry and am committed to doing whatever it takes for it to continue to thrive. Our product stands out from the overcrowded AI pack by being laser-focused on what we know is the most important word in marketing – CREATIVITY – specifically igniting that big idea spark that has always been the catalyst for historic campaigns. Without that initial creative and conceptual domino falling strategically into place, all the research, design, packaging, promotion, and media placement in the world – no matter how great – will never be fully realized.”
“Light-bulb moments are what power human ingenuity. Today, our ideation engine is focused on marketing, but ultimately our same engine that sparks new creative marketing ideas can be used to spark any type of new idea, from business models to new products – even ideas for future AIs. The scale is quite literally limitless.”
