Acast has added real-time campaign planning tools to its self-serve podcast advertising platform, AdCollab. The newly introduced Availability Calendar allows advertisers to view the current inventory for host-read sponsorship campaigns and their prices.
Podcasters, on the other hand, can use the AdCollab feature to view a list of brands interested in collaboration, enabling them to accept or reject proposals directly and initiate production planning with advertisers.
The launch comes on the heel’s of Acast’s Q3 earnings report, which showed a 32% increase in net sales growth.
Acast Senior Director of Product Milly Botes commented, “In launching our self-serve advertising platform and bringing AdCollab to market, Acast has made it easier than ever to book and produce podcast advertising campaigns.”
