The Big 6 of Building Stronger 2023 Sales


(By Loyd Ford) The future doesn’t just happen.

Oh, sure, the future just happens for those who hope for good things to happen. And they often end up saying, “It is what it is.”

That’s not who you want to be in 2023, is it?

Let’s take a look at “The Big 6” for getting your new year off to a great start.

1. Eliminate distractions. Learn to know well the difference between the news and the noise. News is something you can react to that will help you be more productive and things that are time wasters, insignificant to your clients or your process and certainly your goals are just noise. Knowing the difference will help you focus on what brings you more success in the coming year.

2. Analyze your process. We all like to think we are efficient. We all like to think we don’t waste time or do things that are unproductive, but analyzing your process will help you identify where your success really comes from and it will also show you where you are getting bogged down. You know what I am going to say: Reduce the bog; focus on the winning habits in your process (habits that are paying off).

3. Restack your deck for 2023. Whatever happened in 2022, leave it behind you. I don’t know who needs to hear this a second time, but “leave 2022 behind you.” Retreat to your family and friends over the holidays and be prepared to come back with fresh eyes, fresh ears and a positive attitude that needs to be fed positive things in the new year. Be that positive feeder, too. People who can restack their deck and come in fresh in the new year fresh are 73% more likely to go beyond their goals for the new year. That’s what you want, right?

4. Make a schedule and stick to it. You remember Steve Jobs, right? He liked to wear the same clothes all the time because it reduced his time having to make insignificant choices. The same can be said for having a specific schedule and sticking to it. By the way, if you focus your schedule on appointments with clients and potential clients and elevate that part of your schedule, you will see more decision-makers and sell more.

5. Track how you use your time. When the new year begins, track what you are doing so you can see in real time how your plans are working out. You’ll be able to see how much time you spend in front of clients and potential clients. You’ll be able to see if you are concentrating on the news or the noise. You’ll see if your schedule is paying off and be able to make adjustments as you go to create greater success.

6. Focus your attention, your attack and your tasks. Multi-tasking is for people who want to show they can do a lot. You don’t want that. You want to sell a lot. To do that, you must focus on the habits that bring you more customers, more buys, more renewals and more referrals. Only focus does this so build your schedule wisely and always be willing to review how to make it better as you go.

No Magic Formula

There’s no magic formula, except possibly having an attitude that “if you build it, they will come.” Even then, I would urge you to take whatever you build to your clients and potential clients. Get their attention. We live in the most distracted society ever. Don’t act like we don’t. Go get clients. Listen to them. Bring them solutions and ideas to get ahead of their competitors.

The future doesn’t just happen. The winners plan to be more productive than the others. The people who sell more focus on activity that generates selling success. It seems simple, but it’s only simple if you plan for it.

People who stand out as positive are more often the winners.

A whole year is ahead of you. Set your goals, but take our list along with you. Let’s make 2023 your year to shine…and sell more.

Loyd Ford is president and chief strategic officer at the branding consulting practice Rainmaker Pathway Consulting Works (RPC). Reach him anytime at 864-448-4169 or [email protected].


Please enter your comment!
Please enter your name here