Wine Down Media, serving the Napa Valley, will be flipping a format and revamping a line-up January 3, 2022. The company operates KVON 1440 AM/96.9 FM and The Vine KVYN 99.3 FM/103.5 FM.
KVON will expand Spanish programming to reach the growing Hispanic population in Napa County and surrounding areas. KVON’s “Wine Country Live” Morning Show with Barry Martin will be reinvented and relocated to KVYN as a variety show covering community stories, trending topics, and features with KVYN and KVON alum, Jamie Miller.
“I am thrilled that KVON will be filling the void and providing an around-the-clock station for our Spanish-speakers in the community,” said Julissa Marcencia. “The KVON & KVYN changes reflect our commitment and priority to invest in programming to engage audiences and meet listeners on the platforms they use while maximizing our clients’ reach.”
