What It’s Like Working The Other Side Of The Desk.


Dave Paulus had been in radio for 32 years, since he was 19 years old. He tells RAB CEO Erica Farber, on the “Radio On Main Street” podcast that he went through many emotions after being let go by Max Media. Paulus now sits on the other side of the desk having joined O’Brien Advertising in February of this year.

In addition to discussing what happened with Max Media, he discusses transitioning to the advertising side of the table, what it’s like on the other side of a cattle call, the accountability advertisers expect and says there’s an incredible shortage of selling between the avails. LISTEN HERE.


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