And wouldn’t that be a nice new revenue stream? As states approve the retail sale of marijuana across the United States, these new business owners are looking for ways to stand out in this increasing crowd of sellers. If you get that call with an order to promote pot, what do you do?
You turn down the money. It’s that simple. That’s according to broadcast attorney Frank Montero, Colorado Broadcasters Association President Justin Sasso, and NAB EVP for Strategic Planning Steve Newberry. Montero was moderating a panel at the Radio Ink Hispanic Radio Conference in Miami, Wednesday, that included many important issues facing managers and owners today.
On the marijuana issue, even though a state may have approved the sale of marijuana, you are licensed by the federal government, and the feds consider marijuana a narcotic. Sasso said chances are, if you run the ads and someone complains, you put yourself at risk of facing felony charges. Then, you would have to report that to the FCC, which will not look good come renewal time. Newberry added, “You will not get arrested, but you may lose your license.”
So why are ads popping up on billboards? Well, according to Montero, those billboards are also violating federal law. However, billboards are not regulated by the feds. Montero also said, so far, he hasn’t heard of any radio station getting in trouble for running ads. “To my knowledge there has not been a radio test case.”
Tomorrow: Can you run ads for CBD oils?