For the first six months of 2018, digital ad spending in the United States exploded to $49.5 billion, according to new figures released by the Interactive Advertising Bureau. That’s the most advertisers have ever spent on digital media in the first six months of any year. The jump represents a dramatic 23 percent year-over-year increase from the $40.3 billion reported for the same period in 2017.
Other highlights from the report include:
– Digital video advertising revenue reached $7 billion in the first half of the year, up 35% from a year ago, with 60% of this revenue attributed to mobile video.
– Digital audio advertising grew 31% to reach $935 million in revenue in the first half of 2018, on track to exceed last year’s full-year revenue of $1.8 billion.
– Mobile, which now accounts for nearly two-thirds (63%) of all digital ad revenue, continues to be the internet’s leading ad platform up from 54% of total revenues in half-year 2017.
– Advertisers spent $30.9 billion on mobile media in the first half of 2018, up 42% from $21.8 billion over the same period last year.
– Mobile search advertising also grew considerably to $13.5 billion, with an increase of 37% in the first half, while desktop search was flat at $9.3 billion.
– Mobile search now accounts for 59% of total search revenue.
– Mobile display ad revenue grew 45% to $11.7 billion in the first half of the year, accounting for 74% of all display ad revenue.
– Social media revenue was $13.1 billion in the first half, up 38% year-over-year.