Colin Kinsella is CEO at Havas Media Group North America, an award-winning global media network operating in over 140 countries worldwide. Kinsella is also on the upcoming (11/12) cover of Radio Ink Magazine, which is also our Forecast 2019 issue (Kinsella is also speaking at Forecast 2019). Most importantly, Colin Kinsella is helping you tell radio’s story.
Kinsella is in such a high-level agency position there’s no doubt that what he says will move the ad revenue needle for your station. When Colin Kinsella talks, people listen. His opinion means a lot.
This is one of those stories you’ll want to make copies of and take to every client you call on. The only way you’ll be able to read our interview with Colin is if you subscribe to Radio Ink Magazine. This cover story will not be posted online.
Here’s a snippet of our cover story with Colin Kinsella…
Havas clients include Disney, PayPal, Michelin, Dish, Bristol-Myers Squibb, and 21st Century Fox. Before joining Havas Kinsella was CEO at Mindshare North America, a division of WPP’s GroupM unit. During his tenure at Mindshare, he managed bigtime clients, including Volvo, American Express, Unilever, and Nordstrom. He’s also held leadership roles at Digitas, Razorfish, Foote, Cone & Belding, and QuinStreet. Under Kinsella’s leadership Havas was named Adweek’s 2016 U.S. Media Agency of the Year and MediaPost’s 2017 U.S. Media Agency of the Year — and in 2014, the innovative work produced by the company’s North American offices captured an amazing 34 industry awards. Kinsella’s also been recognized individually for his work: MediaPost named him a Digital All Star in 2015.
And the best thing about Kinsella, as far as the radio industry is concerned? He loves radio and cannot understand why more big brands aren’t using it.
Radio Ink: Give the radio industry advice on how to increase revenue.
Kinsella: Demand the clients you’re working with do better creative work. Don’t allow crap advertising on your medium. It is up to them how to sort that out. It is so easy to me, philosophically, for radio to become hip. It’s the notion that radio is so old, it’s hip. The Ryan Seacrests and Rush Limbaughs of the world, there are huge personalities in radio, and the advertising that is on some of them is not good. Radio has to say, “We’re not putting you on unless it’s good.” The stuff you hear in a 10-pod radio break is what drives people crazy. It is out of touch. Your DJs are the most in-touch people in the country. You can leverage them at store openings. I can’t fathom why it’s not better.
PHOTOS: SEAN T. SMITH / SIMON LUETHI