Triton Digital announced Monday the integration of its programmatic audio advertising marketplace, a2x®, with the leading content-targeted video advertising network, DynAdmic. Through this partnership, DynAdmic will leverage its proprietary audio recognition technology to provide their advertisers with hyper-targeted access to the wide range of premium digital audio inventory within the a2x marketplace. DynAdmic’s audio recognition technology analyzes spoken-word inventory, such as podcasts and talk radio, to understand the topics being discussed within each audio stream. It then assigns categories and/or keywords to that inventory based on those topics, which DynAdmic’s advertisers can target against.
“Triton Digital shares our passion for innovation, and our commitment to connecting advertisers to audience in a meaningful way,” said Stephane Bonjean and Bruno Champion, Co-Founders of DynAdmic. “The breadth of premium inventory within the a2x marketplace is unparalleled, and we look forward to helping our advertisers leverage the power of this native, growing medium to increase the reach and efficacy of their programmatic buys.”
“We are pleased to have integrated DynAdmic with a2x, and are proud to provide their clients with access to highly-targeted inventory from the world’s top audio publishers,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “Everybody wins with targeted ads, as they greatly improve the listening experience for audience, and result in a higher yield for advertisers.”
